Fresh flowers and milk tea have become popular products! Fresh Flower Milk Tea in Tea Market
We can often see the decoration of flowers on many desserts. The use of flowers can make a dessert have a more beautiful appearance, so it is more popular with consumers. But have you ever wondered what it would be like to put flowers and milk tea together?
The facts tell you that it will become a popular style. Open a red book to search for "fresh Flower Milk Tea" and you will find that many visitors' accounts are in the crazy Amway milk tea shop in Shanghai-Xue Xiaomei MICHA. Like many online celebrity stores, Xue Xiaomei's soft style is deeply loved by "girls' hearts". Judging from the photos, the shop as a whole is dominated by gray and white powder. Pink stars and meteorites, large areas of flowers make the overall space more refined, and the transition from shallow to deep makes the space that seems to be filled with pink soft and neutral.
But the decoration style is not the main reason for the popular style, the product innovation is. The out-of-circle product of this store is Xue Xiaomei flower tea series. According to the revelation of Ka Men, the highest turnover of the store can reach 700000 + per month, and a maximum of 1200 + cups can be sold a day. Since the beginning of business, Xue Xiaomei's popularity has not diminished, and the business is booming. The flower-themed tea shop is located in Raffles on the North Bund. At present, there are six products in the fresh scented tea series, with prices ranging from 40 yuan to 129 yuan. If you haven't seen the product of this milk tea store, you must think the price is much higher than that of ordinary milk tea. But it is normal if you take into account the cost of flowers and packaging.
No, search some red books and you will find that there are flowers and milk tea combinations not only in Shanghai, but also in Wuhan, Guangzhou, Xi'an and all over the country. Even near the code maker, there is a combination shop of a tea shop and a joint florist. The combination of milk tea and flowers, to some extent, is a florist + tea shop.
1: 1 is much greater than 2! Why is fresh flower milk tea more out of the circle than other well-behaved milk tea shops? Flowers and milk tea are almost the same for the crowd. Young women tend to buy flowers because of beauty, and how many girls will resist milk tea? Also go to the online red store, most people are to take pictures. Stores that produce better films tend to have more advantages, while fresh milk tea simply fills up the ritual. Who won't be tempted to drink a cup of milk tea and send an extra handful of flowers?
In modern society, sending flowers seems to be a kind of social behavior. In order to show concern to the people around you, celebrate special days, express goodwill, and so on. The arrival of the festival makes the price of flowers skyrocketing, and this is also a business opportunity for flower milk tea shops. The season limit will drive the increase of product sales. Although the creativity is unlimited, it also brings some controversy. Some netizens expressed their concern that some flowers are good-looking but toxic to a certain extent. But generally speaking, the cup shape of Jihua milk tea will be lengthened. A cup holder will be placed ten centimeters from the mouth of the cup and foam will be added to it for flower arrangement. So drinks and flowers will be completely independent. Of course, it is better for merchants to avoid the emergence of poisonous flowers when choosing bouquets.
If you take a closer look at these tea shops, fresh milk tea is only a small part of the products, and regular products should be arranged. Just because operators know clearly that consumers will not pay for long-term because of the sense of ritual and freshness, the most important thing of the product is the cost and taste, and the wind will blow away.
Finally, if it were you, would you follow suit and buy a cup of fresh milk tea?
Photo Source: little Red Book [Ice Chocolate], [how is Chilled Mango Sago Cream with Pomelo], [BBgirl,] the pictures all have my consent.
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