Guangzhou EMU high-speed railway milk tea online! RMB 26 / cup of "that girl" high-speed railway milk tea was complained crazily by netizens.
In my impression, when I take the high-speed railway, there will always be flight attendants pushing the trolley, which is full of snacks and drinks, which is undoubtedly the good news for the glutton. Not only that, it seems normal for high-speed trains to order their own food. How to restore the world outside the bullet train without differentiation in catering is the focus of many bullet train catering groups' efforts. This is not, China Railway Guangzhou Bureau Group Co., Ltd. Guangzhou bullet train catering company took the lead in the launch of high-speed rail milk tea.
According to the China Railway official account, it was named "that girl" because the package of each cup of high-speed rail milk tea was printed with the image of a high-speed rail catering waiter. At present, this series of products have four flavors: Jasmine fruit tea, Hong Kong-style original milk tea, pearl milk tea and red bean milk tea. For product quality, Guangzhou bullet train Catering Co., Ltd. ensures that high-speed rail milk tea is committed to creating healthy drinks, using natural raw materials. And taking into account the needs of passengers on the high-speed rail, the milk tea also reduces the concentration and sugar content of the tea, in order to reduce caffeine intake and reduce the heavy taste.
High-speed rail milk tea went on sale in mid-October 2021, selling an average of 3000 cups a day and often out of stock. At present, it is made and sold on all the high-speed trains in Hunan and Guangdong provinces, which are played by the Guangzhou Bureau Group Company, and sold on behalf of the flight attendants. When it comes to the inspiration of high-speed railway milk tea, in fact, it can be traced back to October 2020, when CCTV's program "watching China on High-speed Railway" broadcast pictures of CCTV reporters tasting milk tea on high-speed rail. Subsequently, the relevant railway departments began active research and development.
China's high-speed rail is developing at an unstoppable speed, and the high-speed rail network connects almost all large, small and medium-sized cities in the country. High-speed rail has not only improved regional and provincial connectivity, but also become a powerful catalyst for supporting economic development and urbanization. What's more, it has become the pride in the hearts of the Chinese people and the most in the world. "We hope to give some cultural and travel symbols to the high-speed railway to make its image more three-dimensional," said the head of Guangzhou EMU Catering Company. "when passengers think of high-speed rail, they think, wow! High-speed railway milk tea is very good. "
It can be said that Guangzhou EMU is careful in order to provide better service and show the modern face of China. But the first hot search of high-speed railway milk tea one second, it was hotly discussed by ten thousand people, and the next it was criticized. Many netizens have left messages and complained on the topic # high-speed rail milk tea on Weibo. There are four slots: price, packaging, taste and service.
Some netizens think that a cup of milk tea costs 26 yuan, and its taste is not as good as that of a bag of tea that floats for one yuan. "named that girl" is extremely earthy, and the female flight attendant in the package is even more strange. It may be better for netizens to joke that it would be better to print "China Railway, every cup is contributing to railway construction"; and the sales promotion behavior of flight attendants has also become the focus of netizens' attack, and netizens generally think that forced sales are inappropriate, and it is even more negative to encourage food in the car during the epidemic.
In any case, high-speed rail milk tea is an innovative product. I believe that in the future continuous improvement, it can really achieve "fashionable packaging, first-class taste" (Guangzhou Railway official Weibo evaluation of railway milk tea). After checking the sky, the code worker found that Guangzhou EMU Catering Co., Ltd. was 50% owned by easy Food Longitudinal and horizontal Co., Ltd., which also won the bid for high-speed rail catering services in Zhengzhou, Nanchang, Lanzhou, Fuzhou, Xi'an and other passenger sections. If you know it, you get it.
How's it going? Having said so much, do you still want to try "that girl" high-speed milk tea?
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