Nai Xue's tea application registration Nai Xue duck shit fragrance trademark online celebrity tea one after another use duck shit fragrant tea bottom taste?

In October, the topic of how delicious duck shit fragrant milk tea is was successfully given to many tea lovers (milk tea lovers) in Guangdong Chaoshan area.

In the past, duck shit fragrant tea succeeded in making its way out of the circle with its own delicate aroma and rich and mellow flavor. According to legend, the strange name "duck shit incense" comes from two sources. The first theory is related to the growing environment of duck shit fragrant tea, because the tea tree grows on the local yellow soil, and the soil is commonly known as duck shit soil, so the grown tea is called duck shit fragrance. The second theory is that tea farmers are afraid that someone will steal their tea trees, so they deliberately give them the name of an evil person to confuse the world. Now, the driving force behind the explosion of duck shit is Nai Xue's tea.

In October, Nai Xue's tea launched a new milk tea product based on "duck shit fragrance" tea. Because the taste is mellow and has its own fragrance, it has set off an upsurge. Shenzhen Pindao Food and Beverage Management Co., Ltd., a tea-related company of Nai Xue, applied to register the trademark "Nai Xue Duck shit incense" with the registration number 60287873, which is internationally classified as convenience food, and the trademark status is currently in the process of application, according to APP. And this matter also led to the topic of # Nai Xue's tea applying for duck shit fragrance trademark #. However, contrary to the praise of the products, netizens expressed a clear dislike attitude towards this matter, thinking that "duck shit fragrance" as a local famous brand in Chaoshan can be forcibly bundled with Nai Xue's tea.

It can be said that Nai Xue's tea comes with its own traffic attributes as an "online celebrity" brand. Nai Xue will duck shit fragrant tea bottom as an innovative idea, after getting the dividend, hope to label the way to let consumers remember the brand. Not only that, the special tea bottom is more conducive to the creation of product barrier monopoly and highlight differentiation, so it is reasonable for Naxue to preempt the registered trademark. Duck shit fragrant tea seems to be more and more common to make milk tea. According to the statistics of the drinking Power Laboratory, at present, it is known that many tea brands have taken a fancy to the "duck shit fragrance" market, and everyone wants to share a piece of cake:

Did you find out? "Duck shit fragrance" is similar to the hot oil mandarin and yellow peel before, with a strange name and strong regional color. According to Tianyan check, the trademark name of Nai Xue's tea is "Nai Xue duck shit fragrance". It can be seen that Nai Xue's tea closely binds minority ingredients to its own brand. Netizens shouted "inappropriate!" "

The innovation of Nai Xue's duck shit incense-related drinks has also been doubted by some netizens. Some netizens revealed that they had drunk duck shit fragrant tea bottom milk tea in a local milk tea shop in Chaoshan. Not only the taste is the same, but even the chopped nuts and cream for decoration are copied and pasted. Some netizens even pointed out that Uncle Qiu's tea shop, owned by Guangzhou Hill Catering Management Co., Ltd., began to use duck shit fragrance as the regular tea bottom of the store, and launched slogan that "the smell of flowers and wine is not as good as that of duck shit". By looking through Uncle Qiu's official website, we can find that Uncle Qiu's tea basically uses tea with local characteristics: carnation tea, bud tip yellow, Wuyi rock tea beetle.

The pursuit of innovation, the search for new possibilities, the flexible use and integration of new ingredients will often open up new markets. In today's increasingly fierce competition, product registered trademarks can protect enterprises and establish a unique brand image to a certain extent. However, if "everything can be registered trademark" will lose its original meaning, but appear to eat ugly.

Photo Source: Internet

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