Starbucks once again went on a hot search for some drinks and food prices of Starbucks in China, which had previously been condemned for expelling the police.

Starbucks used to be loved by everyone, but recent events have been involved in a storm of public opinion. In the past two months, there have been many high-profile events, which have led to some changes in the perception of Starbucks among many regular coffee drinkers.

Friends who often go to coffee shops should know more or less that they can eat in coffee shops, but some foods with a strong smell are not allowed. Two days ago, a retweet on moments showed that a Starbucks employee in Chongqing drove away the police who ate takeout at the store, saying it affected the brand image of Starbucks.

The coffee shop also reported on the hot incident yesterday. On the evening of February 14, the second day of the incident, the official Weibo of Starbucks China responded to the incident. Obviously, many netizens did not "buy it." some netizens revealed that Starbucks Chongqing Cikou store resumed business after the door was closed on the same day.

Today, this store has become a popular place for many local anchors to broadcast live. The difference is that these anchors are not going to sign in, but to record the latest situation of the store. Videos circulated on the Internet showed netizens sending strong-smelling foods such as snail powder and white flowers to the stores involved.

According to another online video, on February 15, citizens went to the Starbucks store involved to send white flowers and threw eggs all over the place. It can also be seen in the video that when the cleaners of the coffee shop want to clean, they are repeatedly discouraged by the public from "not sweeping".

Similarly, Dianping, the Starbucks store evaluation message area involved directly "blew up" and saw many netizens brush "bad reviews".

Some netizens applaud this kind of behavior. Some netizens also pointed out that this behavior undoubtedly increased the workload of the staff, and held an unsupportive attitude towards such radical behavior. Some people on Weibo also said that apart from the Starbucks incident, the person involved in the "sending white flowers and throwing eggs" incident had broken the law.

Some netizens believe that people in every job have their own jobs, and this kind of "warmth" behavior brings more workload to grass-roots staff and even prevents them from performing their duties. The incident is at the forefront of the storm, and perhaps the employees concerned did not expect it to develop to this real "image-affecting" situation.

Starbucks is now busy with the news, and the incident of "evicting the police" is not over. Under the heated discussion, apart from issuing only one response, it seems to take care of too many online comments and citizens who come to sign in. On the afternoon of February 16, Sina Finance reported that the prices of some Starbucks products began to rise quietly. An employee of a Starbucks in Shanghai said that no news had been received before and that the price increase suddenly began today.

According to Starbucks' official APP, the prices of many products, including American coffee and latte, are 1 yuan to 2 yuan higher than before. Take American coffee as an example, the price of large American coffee, which used to be 28 yuan, has risen to 30 yuan. Starbucks customer service said that the price increase is a comprehensive evaluation and consideration of operating costs and other factors to adjust the pricing of some drinks and food.

In fact, the price increase of Starbucks has been announced for a long time. Starbucks said publicly in early February that he would continue to raise prices in the coming months, thus cushioning the erosion of profits due to rising costs and assimilation expansion, but did not mention whether the price increase included the Chinese market at that time. Starbucks China has also caught up with the global steps in this price rise.

The simultaneous increase in prices at the peak of the storm may be due to the helplessness of business pressure, so can Starbucks coffee continue to smell good? We'll see.

Photo Source: Internet

For more information about coffee beans, please follow the coffee workshop (Wechat official account cafe_style) and exchange professional coffee knowledge. Please add Wechat account kaixinguoguo0925.