Starbucks China apologized for evicting the police and said it misunderstood that netizens responded unsatisfactorily.
Last night, a moments news said that the police at the scenic spots in the ancient town of Jiqikou in Chongqing were evicted for eating at the gate of Starbucks while on duty. According to the online news, Starbucks employees worried that the police eating at the door would affect the brand image of Starbucks, and complained to the police after the police left. The position of this topic attracted the attention of netizens, and it immediately went viral on Sina Weibo today. On the evening of the 14th, Starbucks China had to respond to netizens' concerns on Weibo. Within an hour of the response, it attracted more than 10,000 comments.
Starbucks said that after verification, the facts are as follows: around 5: 00 p.m. on February 13, four police officers came to the store, and the store arranged for the police to dine in the outdoor guest area. Later, because other customers wanted to dine in the outdoor guest area, we apologized for the misunderstanding caused by improper language between the store partner and the police concerned when they coordinated their seats. However, in the course of the incident, there is no case of "driving out the police" and "complaining against the police". Starbucks has been committed to taking root in the community and serving the community, and the store has always communicated well with the local police and received strong support from the police. Starbucks welcomes every customer as always.
Starbucks' response confirmed part of the authenticity of the previous online news that "something" had happened to the police on duty and Starbucks employees. However, Starbucks denied the existence of "driving out the police" and "complaining against the police". At the same time, Starbucks also explained that the store had arranged for the police to dine in the outdoor guest area because other customers wanted to eat outdoors, and there was a misunderstanding when the "store partner" coordinated the seats with the police concerned. From the news released by Starbucks so far, it is impossible to know the specific reasons from "arrangement" to "misunderstanding", but obviously this explanation has not been convinced by netizens.
Under Weibo, many netizens questioned it. Some netizens said, "how can you manage 'coordination' when you don't have seats?" . Some netizens commented, "if nothing else, are there really customers who will grab seats with the police and tell the shop assistant that I am going to sit there and you will drive the police away?" But Weibo didn't respond to questions. The local police did not respond to the incident, while an officer from a friend in the coffee shop forwarded the news on moments, commenting on a peer retweet in two words: "I will not go again."
In response to media enquiries earlier today, Starbucks customer service said it was concerned about the matter, was checking with relevant stores to deal with the matter, and would punish the employees involved, according to the financial website. Customer service also stressed that Starbucks has no rules not to eat in front of the store.
On the afternoon of the 14th, the Ciqikou Management Committee said that the current leaders attached great importance to it and had been involved in the investigation. Some netizens revealed that Starbucks in Ciqikou, Chongqing, was in a closed state today. Starbucks did not confirm the news. In the late afternoon, other netizens arrived at the store and the store has resumed business.
Earlier, a similar thing happened at Starbucks on July 4, 1919, when an employee of Starbucks expelled six police officers who were drinking coffee in the store because the presence of the police made customers feel "unsafe". Afterwards, the police station in the police district issued an article saying: "although the barista is very polite, it will be offensive to make such a request."
Three days later, Starbucks apologized for the incident. "We will take full responsibility for any intentional or unintentional disrespect shown by law enforcement, and we rely on law enforcement every day," a Starbucks spokesman said. "
If ordinary consumers come to the store without spending, most practitioners will communicate directly with the occupied guests. If the practitioners say that it is "on the grounds of affecting the brand image", it will be very difficult not to have problems. This is for ordinary consumers, but for urban law enforcement is unlikely to be treated equally, the general practitioners will provide them with more convenience.
Because most of the police on duty during holidays are transferred from other jurisdictions or temporarily, they do not necessarily have corresponding logistical arrangements, and they are unlikely to stay for a long time during work, which does not have much impact. as Starbucks said in its response, this is originally part of the cafe practitioners "rooted in the community, serving the community", and it will also be the consensus of many practitioners. But in the end, it has become a misunderstanding, and even become a topic of concern of netizens, it is still a bit surprising.
Photo Source: online Weibo
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