China Post Office Coffee Industry the first shop of the Post Office Cafe landed in Xiamen

In recent years, "cross-border doing something" has become a fashion, not only young people have multiple identities and become slash youth, but also some old brands and big brands "test the waters" in different fields. In the past 2021, China Post opened a "Post oxygen Tea", which instantly became popular on the Internet. On February 14, China Post officially launched its first post office coffee shop in Xiamen, Fujian Province. This incident also marks the official entry of China Post into the coffee industry.

According to the China Food Safety Network article, the post office coffee takes the boutique coffee route, and the coffee beans selected in the store are all produced in Yunnan, China. Post office coffee combines postal elements and coffee elements, carries out cross-border cooperation and business superposition on the original basis, and provides a new experience for the younger generation.

In fact, before that, some post offices had already begun to "test the waters" to sell coffee across the border. By the end of 2020, the post office coffee on Xiamen University Road had already opened. The post office coffee clerk was not only responsible for the postal service and payment service, but also served as a barista and waiter.

Later, in 2021, China Post opened a coffee shop in Shanghai, which is considered to have the largest number of cafes in the world, but the Shanghai "Post Office Coffee" is jointly opened with Shanghai's "Joe Coffee". "Qiao Coffee" is a brand featured by "Chinese pastry + Western-style Coffee" innovatively launched by Qiaojiaga, a local time-honored brand in Shanghai.

With the gradual expansion of China's coffee industry, more and more brands choose to cooperate with coffee brands to produce products, and some brands even choose to invest directly in coffee brands, just like Xi Tea invests in SEESAW COFFEE and becomes the shareholder of the latter.

Some brands that are not originally involved in coffee products are taking the opportunity to add coffee products to their menus. A number of tea brands have added simple, convenient and fast products such as American coffee to the menu, and even changed the coffee into milk tea, thus attracting more people to consume coffee.

Today, some brands choose to create new brand projects directly: China Post's "Post Office Coffee", Honey Snow Ice City's "Lucky Coffee" and Qiao Jiaga's "Qiao Coffee". Due to the growing number of coffee drinkers and fierce competition in the coffee industry, more and more coffee brands begin to squeeze into the sinking market.

China's postal outlets cover all parts of the country and have certain advantages. Next, Post Office Coffee cooperates with Zhongyu Jiaye to open a number of specialty post office coffee shops in Beijing, Shanghai, Shenzhen and other first-and second-tier cities. Coffee will be brought to people in more areas.

Photo Source: Internet

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