Luckin Coffee plans to launch a new series of Sakuran plusSOE! What are Sakuran Queen Coffee beans?

Not long ago, there was a lot of discussion about the Huakui 5.0 coffee bean SOE launched by Luckin Coffee. First, Luckin Coffee's low-cost launch of the Sakui SOE made many colleagues "jealous", and many people thought that Luckin Coffee was spoiling the boutique coffee beans. Second, before the launch of Huakui SOE, Lucky was short of "stock" and sold out in less than ten days. Although it was quickly "replenished" later, it still sold out in a few days. For this reason, it was questioned by a large number of netizens that Luckin Coffee was in hunger marketing.

As for Ruixing's operation that the new product sold out as soon as it came out, netizens joked like this: "this year's Sakui Dirty is last year's raw coconut. It all depends on character." To this end, Luckin Coffee made a statement on the official Weibo on January 11:

At that time, Luckin Coffee said: this production season (2021) is indeed only more than 90 tons of Huakui 5.0 coffee beans, and the second batch of Huakui 5.0 coffee beans also sold out a few days after they were put on the shelves. In theory, the SOE will be taken off the shelves after the second batch of Sakuran 5.0 is sold out.

But on Feb. 16, Luckin Coffee Chairman and CEO Guo Jinyi called on Ethiopian Ambassador to China Teshome Toga and said: before the listing of Sakuran SOE, Ruixing's Huakui 5.0 coffee beans really purchased only more than 90 tons. But! Chinese consumers really like the series SOE so much that Lucky's team almost "intercepted containers at sea" and "grabbed" 39.2t of Huakui 5.0 coffee beans before the Spring Festival, and roasted them to various city warehouses before February 15. In other words, in the end, Luckin Coffee purchased 129.6 tons of Sakui 5.0 coffee beans, making it the largest coffee brand in China.

October of each year to February of the following year is the new harvest season of coffee beans in Ethiopia, that is, the Ethiopian coffee beans harvested from October 2021 to February 2022 are the new season coffee beans in 2022, while the Huakui coffee beans produced during this period are the new 6.0 series. According to the latest news from the coffee workshop, the Huakui 6.0 series coffee beans in the new production season in 2022 will arrive in Hong Kong (China) as soon as March this year.

Due to the shortage of shipping and the shortage of containers in the past two years, it will take at most half a month to order containers to China, but no one knows when they can be booked. After all, the shortage of containers in the past two years is beyond the reach of rich people. It is really not easy for Rui Lucky to grab 39.2 tons of Huakui 5.0 coffee beans in the "interception Container at Sea". According to the sales speed of last month, I believe that 39.2 tons sold out very quickly, so drink and cherish it.

For this time because there are not enough Sakui 5.0 coffee beans and lead to Sakui SOE out of stock many times, Ruixing team said: this really taught us a lesson! At the same time, we also know clearly that it is not enough to sell SOE if the total amount of raw beans is less than 200t.

According to the current sales situation of Sakui SOE, the latest purchase order agreement for coffee beans signed by Lucky on December 21 last year stated that it would complete 3000 tons of high-quality Ethiopian raw beans in Ethiopia in the first quarter of 2022, including 80 tons of Sidamo Fakui coffee beans.

Obviously, these 80 tons of Huakui coffee beans are not enough, so Ruixing plans to participate in solving the supply problem of Huakui coffee beans, establish a closer relationship with the country of origin, and start with excavating high-quality coffee and helping to increase production capacity. in order to meet market demand.

The purpose of this visit to Ethiopian Ambassador to China is to purchase more Sakui coffee beans with the support of the Ethiopian Embassy in China, and to launch the Sakui PLUS series SOE in the second half of 2022. At that time, the purchase of raw beans of Sakuran PLUS will exceed 250t, and Lucky is expected to become the largest coffee brand of raw beans purchased by Sakui PLUS in the world.

It is reported that this Sakuran PLUS is not the coffee bean of the new season in 2022, but the other is also a native coffee bean from the Buku Abel processing plant in West Dama. Domestic lifetime bean merchants named this coffee bean "Sakuran Queen", and the raw bean material says Ethiopia Hambella Buku Abel Queen Plus G1 Natural (Ethiopian Sidamohambela G1 sun).

Photo Source: Internet

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