Li Xiaoli coffee shop is booming, isn't it?! The coffee shops around here are protesting in groups!

South Korean singer Lee Hsiao-li and her husband, both music creator Lee Sang-soon, recently opened a coffee shop on Jeju Island, causing dissatisfaction among nearby coffee shop owners and former South Korean ruling party lawmakers, South Korean comprehensive media reported.

The coffee shop co-operated by Li Xiaoli and her husband began to open for business on July 1. Although the couple did not do any publicity for their coffee shop before, they attracted a large number of netizens and fans to sign in because netizens shared photos of themselves with Li Xiaoli on major social platforms, as well as photos of Li Shangshun making coffee for the guests.

In the first three days of opening, the queue outside the coffee shop can be more than 100 meters long every day, thus causing dissatisfaction among the managers of the nearby coffee and beverage shops, so they found a former ruling party member to speak for them.

To this end, South Korea's former ruling party Chun Ruyu publicly criticized Lee and his wife for opening a coffee shop on Jeju Island on FB on July 3. She believes that stars, as public figures, have more influence than entrepreneurs, which is like the child of an entrepreneur opening a bakery.

"I wonder why these people open a coffee shop? Because the threshold of a coffee shop is lower than that of other restaurants? If it goes on like this, all the coffee shops around will close down. " At the same time, she also said that for their star couple, opening a coffee shop on Jeju Island is just a hobby and a little "spice up" for life, but for many coffee shop managers on the island, this is a livelihood.

At the same time, the article also wrote that the coffee shop opened at 9 o'clock, but there was already a 100-meter line waiting outside in the hot weather. In such hot weather, all the products in the store sold out in 12 minutes and announced the suspension of business. Is this really what happens when you run a coffee shop?

In the face of Quan Ruyu's question, the couple did not respond to this, and netizens talked about it one after another. Although some netizens have criticized that the coffee shop of the celebrity couple will bring losses to the surrounding business, more netizens think that they are free to like music and coffee. And there is more than one celebrity coffee shop on Jeju Island, but why only criticize the couple?

In the face of netizens' questions, Quan Ruyu sent an article to answer netizens' questions again on the 4th. She said that because other stars opened a store, most of them would not appear in the store. This time, Li Xiaoli and his wife personally made coffee for the guests and took photos with the guests, he undoubtedly let everyone go, which is very unfair to other coffee shops on the island.

At the same time, she said that she respects many stars who open restaurants / coffee shops "for a living" because it is a very attractive sideline. Many stars do not have a stable income in the entertainment industry, so they will find a way back through their sidelines. But Li Xiaoli doesn't open a coffee shop for a living. She has several properties in Jeju and other places, and now she wants to open a "star" coffee shop on this already difficult island, so how can other coffee shops survive?

To this end, Li Shangshun issued an ins response to the matter on the 5th, saying that the coffee shop had nothing to do with his wife and that he had nothing to do with the decision from beginning to end. He also said that he opened a coffee shop because he liked boutique coffee for a long time, so he wanted to open one on Jeju Island that could be combined with his own music, so that people with the same taste could have a gathering place, so the opening of this coffee shop, there is no external publicity.

At the same time, he said that because he has no experience in running a coffee shop and is not a person who can deal with a lot of people, the coffee shop is very small. On the first day of business, my wife and friends came to celebrate, so I made coffee in person, and my wife agreed to take a group photo. In order not to disturb other residents and shops, he does not intend to stay in the store to provide coffee to guests during business hours, but is mainly responsible for the overall operation and music creation behind the scenes.

With regard to the opening of the coffee shop, Li Shangshun said that the coffee shop will not be open for business these two days and will become a reservation system from the 7th, and other baristas in the shop will also try their best to provide the best coffee to the guests. In the face of Li Shangshun's post, the comment area is full of voices of support. Netizens said that Li Shangshun opened a coffee shop is a personal freedom, do not understand a former ruling party member to criticize the matter.

In South Korea, the stars who go to Jeju Island to open a coffee shop are not only Li Xiaoli and his wife, but also many stars who open restaurants and coffee shops here. According to some South Korean media analysis, for artists, coffee shop start-up threshold is low, less capital investment, as a sideline is very attractive. At the same time, the addition of star stores can bring more people to the nearby business circle.

But real estate officials say that while star cafes / restaurants sometimes promote the area into a new business district, it can also cause nuisance to residents and other businesses in the area because of the excessive enthusiasm of fans. The popularity of the star itself will bring a strong marketing effect, but it will also be involved in all kinds of public opinion disputes. One is because the star himself does not appear in the store, and the other is because the price of the product is at a premium because of the star, which does not allow everyone to spend for a long time.

So many celebrity stores have a lot of guests every day for a month or two before opening, but there is no business in the back, especially those who open coffee shops. The coffee shop itself pays attention to the taste of coffee and food, but the quality of the products produced by many star coffee shops can not meet consumers' expectations, and their prices are not cheap, so that after everyone has come to support the idol, they will not come again. So there are not many stores that can really do it for a long time.

At the same time, it also said that, on the contrary, those stars who cooperate with others and do not use themselves as promotional coffee shops / restaurants will have different results. Because everyone is here for the coffee itself, not for the stars themselves, so there will not be a strong sense of disappointment.

Photo Source: Internet

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