Coffee gradually milk tea, more and more people can not distinguish between coffee and milk tea!

Milk tea shop selling porridge, coffee shop selling lemon tea, have become the basic operation. The volume of the beverage industry has long been known to everyone, and when you open a beverage shop on the takeout platform and look at the menu, you can't help but sigh: "Why is it getting more and more gaudy?"

In a milk tea shop, even the most plain cup of pure tea, with a variety of ingredients on the menu, with milk lid, cheese, round powder and cold powder, can eventually turn into a cup of solid eight-treasure porridge.

Coffee shop menu, the most classic coffee, such as American coffee, latte, cappuccino coffee, has been unable to meet consumers' exploration of coffee. Adding oats, wine, thick milk, sweet-scented osmanthus and other raw materials to the coffee, the fusion of various flavors weakens the bitterness in the traditional taste of coffee, and gradually develops in the direction of milk tea.

In order to know whether coffee and milk tea can still be distinguished, some science bloggers on Weibo conducted an experiment on this problem. Three groups of coffee and milk tea with similar taste (raw coconut milk tea & raw coconut coffee; cherry blossom milk tea & cherry blossom coffee; sweet-scented osmanthus milk tea & sweet-scented osmanthus coffee) were selected and blindly tested by testers and scored from the three dimensions of taste, taste and ingredients.

Some friends may say: isn't it a simple thing to distinguish between coffee and milk tea? The taste of coffee can be distinguished as soon as it is tasted. Interestingly, the result of this experiment is different from what people think. Nearly half of the results recovered were unable to distinguish between coffee and milk tea.

There are also netizens who left messages in the comment area, unable to distinguish between coffee and milk tea.

Are you surprised to see this?

Compared with coffee, tea has been drunk by Chinese people for thousands of years. As an imported product, coffee has entered the Chinese market and is gradually being localized. Compared with tea, the bitter and astringent characteristics of coffee are very prominent, and it is necessary to change this feature.

In addition, coffee brands are getting younger. Luckin Coffee is a perfect example. Signing Gu Ailing and League of Legends EDG team has narrowed the gap with the younger generation in terms of marketing. Novel taste, limited style, cross-border cooperation and so on have attracted more young people to a certain extent.

When many consumers were young, the happiest and original impression of milk tea was one or two yuan a cup, sitting in the store chatting and playing games. When adult workers enter the workplace, coffee takes the place of milk tea when they were young, and chatting with colleagues over coffee triggers memories similar to those of childhood.

Some netizens said that whether it is coffee or milk tea, it is the last word that it tastes good.

In order to make more consumers accept coffee, coffee milk tea has come up with more new tricks. Tortoise Ling paste Chinese wolfberry latte, tofu pudding latte, bowl cake latte, wine ball latte, just like porridge milk tea, I'm afraid you won't have enough to drink. Coffee as the most important raw material, in the flavor of the final product, coffee has become a poor walk-on.

Photo Source: Xinzhi Lab lab Weibo, Internet

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