Young people's dazzling milk tea is counted according to the "bucket"!

Before the freedom of milk tea was restored this year, people often weighed the thickness of their wallets and were reluctant to order large cups, let alone larger ones. Subsequently, the brands of milk tea also saw that it was not easy for everyone, so they cut prices one after another to let milk tea return freely.

With the arrival of summer, a cup of refreshing fruit tea is the best choice for shopping. In order to highlight its high performance-to-price ratio, barreled fruit tea appeared on the menu of milk tea shops, and has become a choice for many consumers to "have an addiction".

Every afternoon tea time, a cup of 500ml milk tea will become a fashion item in the office. However, this limited fashion item of afternoon tea has been upgraded to a bucket since the summer. In addition to the common 1-liter specification, there is even a super-large capacity of 6 jin or 8 liters.

The head brand of the new tea, Xi Tea and Nai Xue Tea, took the lead in launching their own brand of barreled tea.

Xi Tea launched a 1-liter package of seasonal drinks called "Chase succulent Peach and Plum" in mid-July.

Nai Xue's tea also follows the tide of barreled tea, such as "domineering one liter of peach", "domineering barrel of melon", "domineering hand ramming bayberry lemon bucket" and "domineering strawberry tornado".

Barreled milk tea and bottled milk tea were rarely seen before this summer, but now a search for relevant entries on the takeout platform shows that a number of tea brands have launched barreled milk tea and barreled fruit tea.

According to Meituan takeout platform, the price of super cup fruit tea (1 liter) of tea Baidao is 22 yuan, the price of CoCo Duke fruit 778 (1 liter) per cup is 20 yuan, the price of a large barrel of fresh fruit tea (1 liter) is 23 yuan, the price of super large barrel succulent peach plums (1 liter) is 19 yuan, and the price of domineering one liter peach cup is 28 yuan, and the price of domineering one barrel melon cup is 24 yuan.

Not only are high-end tea brands making barreled fruit tea, but middle-end tea brands have also taken a ride on barreled fruit tea. What is more interesting is that the price of barreled fruit tea of high-end tea brands is similar to that of middle-end tea brands. It can be seen that the competition between new tea drinks is very fierce.

Barreled drinks leave the impression of being cheap, large bowls and cost-effective, and can be found in milk tea and fruit tea. on some popular social platforms, 8 jin of coconut water, super buckets of coffee and 4 liters of mung bean smoothies. "barrel" has become a unique and beautiful scenery this summer, holding a bucket, taking pictures and clocking in, becoming a part of the new fashion wave.

Barreled milk tea and barreled fruit tea are popular, but they are not new things. At the end of 2019, Jay Chou fans came up with buckets of milk tea to help. With the spread among a large number of fans, barrels of milk tea fire became memes. When something becomes a meme, it is not far out of the circle.

In 2020, Nai Xue's tea tried to sell 5-liter "domineering barrel treasure milk tea" at a price of 99 yuan per barrel. A bucket is the amount of 10 cups of milk tea, even if the entire office to drink milk tea colleagues crowdfunding a bucket, it is difficult to finish.

The Shanghai Consumer Protection Commission has tested the number and changes of bacteria in milk tea and found that the number of bacteria in milk tea increased at an astonishing rate when it was not opened and left for two hours after it was made. The deadliest thing about barreled milk tea and barreled fruit tea is that it cannot be preserved for a long time. Some netizens estimate that it takes 5 hours to finish a bucket, and the best drinking time for a bucket of tea is much shorter than 5 hours.

With the emergence of bottled milk tea two years ago, many consumers went to spend for eye-catching and freshness, but few of them really finished drinking it. Large buckets of milk tea, such as 5-liter milk tea, did not bring long-term happiness, and bottled tea was gradually forgotten. Until this summer, bottled tea has changed from milk tea to more refreshing fruit tea, from a 5-liter giant barrel to a 1-liter portable pack.

Today the Beginning of Autumn, in front of the screen, do you choose the first cup of milk tea in autumn or the first bucket of milk tea in autumn?

Photo Source: Internet

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