The first Dior coffee shop in China opens! Please worship the God of Wealth in English!

It is nothing new for luxury brands to open coffee shops.

When it opened last year, Taikuri in Qiantan, Shanghai, said the region would be the first Dior caf é in mainland China. However, Qiantan Dior store has been operating in the form of a pop-up store since its opening, and there has been no news from the coffee shop for a long time after two theme changes.

After changing the theme for the third time on July 31 this year, the Dior pop-up store officially became the flagship store and the first Dior cafe in mainland China officially opened.

But unexpectedly, the official opening of the flagship store and coffee shop of the Dior brand attracted the attention of netizens, not the upgraded store design, product display, nor the exquisite afternoon tea in the coffee shop, but the western brands could not escape the scene of oriental metaphysics.

Officially become a brand flagship store + open the first brand coffee shop in the mainland. From a picture shared by a netizen, we can see that Dior invited a master to worship the God of Wealth in the day of double happiness.

As can be seen from the picture, a red table has been set up in the store, and Roasted Suckling Pig, who has been caramelized reasonably, is in formation, with everyone bowing to incense while the master clasps his hands together, hoping that the God of Wealth can bring good business to the store.

In this scene, the contrast between Western brands and oriental customs, some netizens said that it is really "di ao" (carved). It's not just Dior that's surprising.

Some sharp-eyed netizens said that I am familiar with this master! When the LV store and Gucci store opened, it was also the god of wealth invited by this master! It can be said to be the royal master of the opening of domestic flagship stores of many well-known luxury brands!

For a moment, it doesn't matter what exquisite afternoon tea there is in Dior Coffee Shop! Netizens are more concerned about whether the master prays to the God of Wealth in Chinese or English.... Po also said that because this is an exchange of doing as the Romans do, the master speaks English.

(when the god of wealth hears this, he will probably: plug Q, bolt Q crooked horse.)

Since the coffee shop is still in the pilot stage and only provides desserts and coffee to customers who come in for the time being, Dior did not advertise the opening of the coffee shop before. Dior may not have thought that the Dior cafe in China is known in this way.

The brand has opened a number of coffee shops in Asia, including South Korea, Japan and Malaysia. Originally, coffee shops in China, like other regions, attracted netizens because of the high-end dining environment and exquisite afternoon tea. Unexpectedly, when I arrived in China, I was brought out of the circle by Roasted Suckling Pig and the English-speaking master.

Of course, the purpose of luxury brands to set up coffee shops is not to join the coffee track, but to provide consumers with more different types of consumption scenes, to narrow the gap between brands and consumers, and through the diversification of products and services. increasing contact with customers is a symbol of luxury brands actively embracing mass consumers.

The field of cross-border coffee is more of an experience of social scene and an extension of brand scene. Cafes have played a good role in connecting people and things since ancient times. Coffee shop can not only convey the culture and concept of the brand, but also let consumers integrate into the atmosphere of the brand in the process of dining and have a better understanding of the brand.

Compared with brand products, coffee and dessert consumption barriers will be lower, can attract more new, young customers. So that more young consumers will not have a sense of distance because of the positioning of the brand all the time.

This is also the case with the ceremony of inviting the god of wealth ~ the good intentions are true, and the marketing is also true. Through the very approachable opening ceremony, let the public consumers feel that the original luxury brands can be so approachable.

Photo Source: Internet

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