Be careful when opening a shop! Manner caffeine was fined for making ice pier caffeine.

Baristas who open shops and pull flowers should be careful. If they are not careful to make a creative pull flower, they will be in the position of Shangguan Fei, and the salary of every minute and month is not enough.

The Zhongjiang Road store of Manner Coffee affiliate Shanghai Yinhe Industrial Co., Ltd. was fined 1000 yuan by the Shanghai Putuo District Market Supervision and Administration Bureau for using the Olympic logo on goods, commodity packaging or containers and commodity trading documents, and ordered to stop the infringement immediately, according to the official website of Tianyan Cha.

Specific reasons for punishment show that on February 10, 2022, the parties made and sold coffee with a similar "ice pier" pattern without permission. The parties made and sold a total of 2 cups of coffee, with an illegal operating amount of 45 yuan.

"Bingdun Pier" is one of the mascots of the 2022 Beijing Winter Olympic Games. During the Winter Olympic Games, some people lined up 12 hours in advance to buy ice piers, while others would rather pay a high price for goods from scalpers.

The ice pier has become difficult to find overnight. In order to comfort the missed ice pier, many netizens choose to make the ice pier by themselves, some with needle and thread, some with clay, some with cake, and some painted on coffee.

It is even no exaggeration to say that it was a period when everything could be frozen, and as long as it looked like an ice pier, it would attract countless envious eyes. Some merchants took a fancy to this unbeatable business opportunity, rubbing against the heat of the ice pier and using the ice pier logo for commercial purposes without authorization. Since so many people can not grab the hands of the ice pier, then the shop out of the ice pier pull flower coffee, started the "wild ice pier" business.

A Manner coffee shop in Shanghai was popular on Weibo for making coffee with ice piers and flowers, and news reports on related topics could also be searched. According to media reports at that time, the Shanghai Putuo District Market Supervision and Administration Bureau concluded that the pull flower, which is similar to the "ice pier" sign, was indeed made by the staff of the store when selling coffee, and the store did not obtain the permission of the right holder of the Olympic logo.

On the Little Red Book platform, you can also read a lot of ice pier lattes produced by some cafes during the Winter Olympic Games.

As the mascot of the Olympic Games, Bingdun Pier belongs to the Olympic symbol. The Olympic logo is protected by the Trademark Law of the people's Republic of China, the regulations on the Protection of Olympic symbols and other relevant regulations and administrative regulations. Although the coffee shop did not increase the price of the ice pier latte, using the ice pier image is an illegal act that infringes on the intellectual property rights of the Olympic logo.

Self-made "wild" ice pier itself does not infringe, but there must be no commercial activities. In other words, there can be no dynamic behavior (including commercial publicity). If you just make your own coffee flowers, enjoy your own, non-commercial publicity and simply take pictures and share them will not constitute an infringement in the sense of copyright law.

According to the regulations on the Protection of Olympic symbols, the Olympic symbols are valid for 10 years. In other words, the logo of the 2022 Winter Olympic and Paralympic Games will enjoy patent protection for 10 years from the date of announcement (February 13, 2022).

In the first half of 2022, commercial violations of ice pier marks were investigated and dealt with in many places. For example, the Market Supervision Bureau of Gulou District in Nanjing carried out law enforcement inspection and investigated and dealt with a case of unauthorized manufacture and sale of "ice pier" cakes; an enterprise in Nantong sold short sleeves printed with ice pier patterns in Tmall's online store, suspected of infringing the intellectual property rights of the Olympic logo, and so on.

Photo Source: Internet

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