Ginseng coffee tonic? Netizen: you don't have to!
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Having a cup of coffee in the morning to remind God's brain is standard for many workers, but the body who stays up late for a long time begins to issue a physical warning, which means that health care needs to be put on the agenda. Therefore, in response to the needs of the punk health care family, the combination of "coffee + traditional Chinese medicine" came into being.
Recently, the "ginseng series" launched by Lucky Cafe attracted many coffee lovers who need to keep in good health to try it. When they reached the bottom, they could see a small ginseng quietly showing their sense of existence, which shocked netizens. There is really a real ginseng in the ten-yuan coffee! Contemporary young people say that this is the real thing.
Many netizens said that the operation of Lucky Cafe was blown up, "real vs all kinds of syrup", "exuberant spirit", "even ginseng, boundless strength after drinking", "hit a big tonic", "Health Preservation Bureau", "almost sprayed nosebleeds".
This time, Lucky Ka really pinched the health care desire of contemporary young people, but some netizens who have tried it said that this cup of ginseng coffee tastes bad, "a smell of medicine", "medicine is not like medicine, coffee is not like coffee", "cold medicine".
The idea of adding traditional Chinese medicine to coffee has appeared in early years. At first, it was mainly an innovative feature of private cafes. Later, some Chinese medicine stores, such as Tongrentang, a century-old brand, also joined the "medicine coffee" racetrack. Netizens who are full of curiosity and want to seek psychological comfort will try it.
Now, coffee chains are also trying "medicine coffee", such as Kudi's longan jujube Ejiao oat latte, lucky coffee's Chinese wolfberry latte, ginseng coffee and so on, enough to feel the inner roll of the coffee circle.
Compared with the previous "medicine cafes", after the chain coffee bottle brands joined the "medicine cafes" track, the prices of "medicine cafes" were greatly reduced, but the materials were not ambiguous, which is why the ginseng series of lucky cafes shocked netizens. It is reported that the ginseng used by Lucky Caf é comes from Tongrentang Jilin ginseng planting base. In order to reassure consumers, the QR code provided by the store can trace the origin of ginseng. Netizens said that after drinking coffee, ginseng can also be picked up and soaked in water. Continue this health bureau.
Chain coffee brands have stores all over the country, and under the role of the brand, "medicine coffee" has spread more widely, while the low-cost and veritable "medicine coffee" can not only meet the daily coffee needs of young people, but also achieve the goal of health preservation to a certain extent. it should be sought after by young people.
But in fact, young people are more likely to try out of curiosity, or because of brand joint activities, more young people may choose to buy a cup of herbal tea simply for the sake of health preservation. It will take time to verify whether the popularity of "traditional Chinese medicine coffee" can be promoted and accepted by consumers under the role of brands.
Picture from: Xiao Hong Shu
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