National Day is not over yet, but this Starbucks is quietly closed?!

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This year's National Day holiday is another lively scene of "everyone, everyone, everyone". More than 1.1 billion people have traveled in the first four days of the holiday, and crowds can be seen in all the major scenic spots, including the surrounding catering industry. for example, the business of coffee shops and tea shops is very hot.

Recently, however, netizens in Kunming found that a Starbucks, located on the south side of Cuihu Lake, was supposed to be full of tourists who had a rest in the store, but did not expect to close its business quietly. The poster said that when she went near the Cuihu store in the past few days, she found that the door of the store was locked, there were no employees in the store, there was no relevant notice outside the store, and there were no word signs such as the upgrade of the new store, so she could not know the specific closing time.

Some netizens said that there was no notice before the store was closed, and before closing the business, it only told customers that the store would be maintained, but there was no such store on the official App. Nearby residents said that they had seen the enclosure when they passed by these days, and that workers were removing the brand logo and decorating the store at the scene.

Netizens have different opinions on the reasons for the sudden closure of the store. Some people explain that Starbucks will not renew its contract after the expiration of the contract because of the increase in rent, so it will close down; some speculate that maybe the store has been leased to other brands, and a new restaurant brand will move in after Starbucks withdraws; others say that because the landlord is involved in a legal dispute, the entire building where the store is located will be auctioned according to the law, so that Starbucks has to withdraw the store.

However, no matter what the reason, Starbucks, which can enjoy the beautiful scenery of Cuihu Lake, suddenly closed its shop, and regular users who often patronized the store sighed.

In the eyes of regular customers, the Starbucks is leaning against the Cuihu Lake, and the overall atmosphere of the store is quiet and comfortable, which is very suitable for studying and working. Many people posted the photos of the photo album, saying that the shop was an excellent "homework base". When they were students, they often ordered a drink to read and do exercises in the store, enjoying an unforgettable time.

Although, as some people say, "the old will not go and the new will not come", Starbucks Green Lake store has been closed, and there may be a new door store somewhere in downtown Kunming. But for nearby residents, a coffee shop that leaves a special mark in their lives is always different, so they can't hide their shock when they see the shop closed, and regret not being able to bid farewell to the old shop at the end of business.

Some people think of the first Starbucks store in Guilin, which was closed before the National Day, saying that these Starbucks stores based on the local natural scenery have been operating for many years and have long been in harmony with the local scenery and become a unique scenic spot. However, perhaps because the sales of image stores with local characteristics do not meet expectations, they end up with a closed shop, which is really regrettable.

In addition, netizens in Kunming pointed out that in addition to the Cuihu store, the Jinjun Square store, which has been open for less than 2 years, has also been closed recently. And the platform shows that the suspension of business is also Xudong K9 central store.

In this regard, many people speculate that the brand may systematically close some unprofitable stores and readjust the local market layout. After all, for brands, no matter how special the store is to users, once it is unable to bring considerable profits, it will choose to "break or break" and abandon it.

Picture from: Xiao Hong Shu

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