Replace COSTA! Starbucks reopens West Lake Scenic Area store!

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Recently, tourists enjoying the scenery by the West Lake found a "Starbucks Coffee" plaque hanging on the door of an antique shop on Gushan Road, which immediately aroused people's curiosity. They walked in and found that although there was no familiar green mermaid at the door, there were many Starbucks products in the store, and customers could also place orders at the bar to buy drinks.

Such Chinese-style Starbucks stores may bring freshness to first-time customers, but this is not surprising to local residents. It is understood that after Starbucks entered Hangzhou, it opened stores along the West Lake. In the early years, most of the stores were concentrated here, providing tourists with standardized products and comfortable rest space.

But in recent years, with the rise in rents of stores around the West Lake and other reasons, some Starbucks stores have to leave the West Lake, including the Shengtang store, which is located in the Shihan fine house and has a unique decoration style. It is understood that the store, known by netizens as "the most beautiful Starbucks by the West Lake", was closed at the end of January 23, causing great regret among the surrounding citizens.

Now Starbucks has once again opened a store by the West Lake and incorporated Chinese elements into the store design, bringing a fresh feeling to fans. After the official opening to the outside world, many people went to sign in to visit the store.

However, frequent passers-by found that the location of the store should have been COSTA Xiling store. They said that when COSTA was here, the bench in front of the store was a favorite punch-in point for tourists, and social media users only had to search for relevant terms to see photography enthusiasts' praise for the seat.

Unfortunately, COSTA moved out in August, perhaps because his contract expired. Regular users who like to buy a cup of coffee and sit on benches to enjoy the view of the West Lake feel sorry. Many people specially come here to take pictures and miss the spring, summer, autumn and winter spent here.

It's just unexpectedly that after COSTA left, this perfectly located store was bought by Starbucks. When some netizens saw this situation, they couldn't help joking, "it was always said when Starbucks could replace costa! now it has finally come true."

However, others say that the situation of COSTA does not seem to be good these days. At the end of August, the workshop reported that COSTA had closed some stores in Nanjing, Wuhan and other places, making people worried about its future development.

Narrow-door catering data show that as of Oct. 7, COSTA had 393 existing stores, while the number of stores closed far outnumbered the number of stores opened. According to September data, COSTA opened one store each in Xianyang and Hong Kong, but at the same time, the brand closed 10 stores in Beijing, Guangzhou, Shanghai and other places.

Seeing the red and white signs that have been accompanied by the West Lake for many years have been replaced by Starbucks, local netizens welcome Starbucks back to the West Lake, so that tourists can sit in quaint stores to enjoy coffee, but they are also deeply worried about the COSTA with fewer and fewer stores.

They say it is sad to see previous jokes become a reality and their favorite brand is replaced by another brand. Others think that after that, Starbucks will continue to pick up stores that COSTA evacuated and replace its old rival's red and white logo with its own mermaid.

Picture from: Internet

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