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Reject "inferior people"? The cafe's words angered the entire Internet!

Published: 2026-02-25 Author:

Last Updated: 2026/02/25, ▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Workshop Recently, a coffee shop in Chengdu caused heated discussions on social platforms because the owner wrote the words "inferior people are not friendly" in his social account profile. The menu was "explosively changed" by netizens from all walks of life. Nowadays, many businesses

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Recently, a cafe in Chengdu has sparked a heated debate on social platforms after the owner wrote the words "inferior people are unfriendly" in the profile of his social account, and the menu has been "changed" by various netizens on the review software.

Nowadays, in order to avoid unnecessary trouble, many merchants will first display "store rules" at the door, such as banning portrait shooting, so that when consumers order inside, it means that they agree to these rules by default, while those who do not accept them can choose not to enter the store. Although this kind of prior declaration will inevitably shut out some customers, as an operator, he wants to provide other customers with a better consumer experience rather than provoking conflicts afterwards, so he is also more inclined to "put ugly words first".

In the past few days, many netizens have not only issued a number of rules prohibiting taking photos in a cafe in Chengdu, but also said that "inferior people are not welcome", which made everyone quite uncomfortable.

Many netizens said they could understand the slogan that forbids taking photos. After all, no one who opens the door to do business wants to open a coffee shop but become a "free studio", so respect each other. However, for the shop owner to use the word "inferior people", it appears to be very disrespectful, thinking that it is intended to "connotation" customers.

It is reported that this is a Japanese-style coffee shop in Jinjiang District, Chengdu. Since its opening, the store has been equipped with a small blackboard with "instructions for entering the store," and similar reminders have been placed on indoor desktops and other conspicuous places. it is clearly marked between the lines that standing, walking, using flash, changing seats and other rules are prohibited in the store. But recently, it seems that some customers are still determined to take pictures after ordering, apparently knowingly violating the rules, and finally had a quarrel with the shop owner.

In order to avoid similar incidents in the future, the owner of the cafe first changed the signature of the home page of the operating account to words such as "photo unfriendly | office unfriendly | inferior people unfriendly". Then he posted a post with the title "who is the inferior person", detailing what he meant by "inferior people", and indicated that more stringent store rules may be formulated according to the actual situation in the future. It can be said that the attitude and position are stated in all aspects. (currently, both the profile and the post have been deleted)

In this regard, many melon eaters said that it is understandable that merchants do not accept the rule of entering the store to take photos, and that the store is private and is responsible for its own profits and losses. how to operate is their own business, and there is nothing wrong with the two-way choice with customers. But in these days, only by opening the door to do business and being friendly can you make money. You can just set out the requirements clearly, and you don't have to use insulting words like "inferior people". As ordinary consumers, everyone also pointed out that they really do not like the behavior of shopkeepers to discipline customers in this way, which can be said to destroy the popularity of the way.

In this way, after the operation of the store, and with the continuous fermentation of the incident, not only the cafe was once pushed to the forefront, the use of the word "inferior people" also aroused the strong dissatisfaction of many netizens, which further aggravated the contradiction.

In order to teach the store a "lesson", they went straight to the cafe's page on the review software and forcibly changed the recommended menu and price, such as "inferior coffee", "inferior latte" and so on.

At present, except for the top coffee jelly, which remains the same, the rest of the rankings have changed beyond recognition, which should be occupied by the "anger" of netizens.

Picture from: network screenshot

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