Play "Jasmine" on a loop! Starbucks becomes Jiangnan Tea House?!

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In the eyes of the majority of consumers, in addition to the drink itself, the comfortable store environment is also a crucial factor in whether a cafe can retain customers or not. many people like to read while enjoying a cup of coffee and enjoy a pleasant afternoon surrounded by elegant and gentle background music.

Based on this, some people who pay attention to the environment will play background music in the coffee shop, and may become regular customers of a store because the type of song matches their own taste. Because I often listen to the music played in the store, when the coffee shop changes the playlist, I will be able to notice the changes in it at the first time.

This is true for regulars who work and study at Starbucks. In the impression of most people, they hear elegant and gentle English songs in the store every day, but recently, they can hear the well-known folk song "Jasmine" in the store from time to time, which surprises many users.

As for the classic folk songs that haunt their ears, some customers think that the selection of the brand is appropriate to the occasion, echoing the new Jasmine 100 series that was launched not long ago, but some guests tease that when "Jasmine" echoes in the store, I feel like I strayed into an antique teahouse in the south of the Yangtze River instead of sitting at Starbucks drinking coffee.

However, according to Starbucks employees, the "Jasmine" broadcast in stores across the country has not been replaced recently. They said that Starbucks had included "Jasmine" in its store playlist as early as the Spring Festival, and included three versions, namely, the folk music version, the saxophone version and the piano version, which were played at random, so in their view, "Jasmine" was not broadcast exactly as netizens guessed, it was to promote the Jasmine 100 series.

It is precisely because this song has been played in the store for a long time and many times, many employees say with a wry smile that they are tired of hearing it, "I'm going to faint after listening to it all day,"it feels even harder to listen to this at work," and "play it every ten minutes." Many people say bluntly that they "don't want to hear it" and can't wait for the brand to change the playlist, so as not to keep circulating the sentence "what a beautiful jasmine" in my mind as soon as I close my eyes when I sleep.

Interestingly, perhaps the authorities sensed that playing "Jasmine" dozens of times was too brainwashing for customers and employees, and changed the playlist again in recent days, only to let some fans touch the scene when listening to familiar Chinese songs. According to videos posted by Starbucks employees, many stores have started showing masterpieces by Hong Kong singer Fang Datong who has just passed away in recent days. Many people recognize works that are idols and blurt out the name of the song when they hear the familiar prelude.

It's just that at the same time of surprise and excitement, some loyal fans were filled with emotion when they heard their beloved songs, "I still want to cry after many days", "I really want to cry early in the morning", "I really want to cry". I froze for a moment. " , "I can't believe my ears really".

Although hearing Fang Datong's song, I will feel more or less sad to think that we have passed away, but for Starbucks employees who have listened to "Jasmine" and heard ptsd, it is better to be sad for a while than to be surrounded by "magic sound". Many shop assistants called on Starbucks to quickly spread the new song list to stores across the country and save their ears from being calloused by "jasmine".

Picture from: Xiao Hong Shu

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