No use! Starbucks restricts placing orders in the name of candidates!

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Recently, many media outlets such as the BBC and Asia Daily have introduced new regulations prohibiting customers from using the names of presidential candidates as user nicknames.

In South Korea, Starbucks has launched the "Call My Name" service. Customers can choose a nickname and enter it through the official APP. The barista will use the nickname to call customers to come and pick up the meal after the order is completed. This feature is a unique service provided by the brand and aims to establish a sense of connection between shop assistants and customers. However, recently, this warm service has been abused by users and caused trouble to store staff.

According to the report, as South Korea is about to hold a presidential election on the 3rd of next month and the election is fierce, many users use the names of the presidential candidates when ordering orders through the Starbucks App during the election period, and use names with strong political tendencies. Set them as nicknames for their orders, resulting in employees having to shout out these embarrassing or even uncomfortable names when notifying customers to pick up meals after the order is made.

The phenomenon that frequently occurs in stores has attracted the attention of Starbucks South Korea. Officials have adjusted the rules for setting users 'nicknames and APP input restrictions in response to customers' abuse of nicknames. It is reported that when Starbucks Korean users register or change nicknames, they must not violate social common sense, belittle others, embarrass store employees, or may cause discomfort.

At the same time, the newly introduced regulations mention that during the presidential election, users will not be able to register using the names of six presidential candidates, including Common Democratic Party candidate Lee Zee-ming, and users will not be allowed to include support or opposition messages in the candidates 'names., it is forbidden to use specific words that may be misunderstood by employees or customers.

In addition, the name of former President Yoon Sok Rey cannot be used, and the names of other politicians are not restricted by Starbucks 'new South Korean regulations.

The head of Starbucks South Korea said,"We do not adopt any religious or political stance, and we actively monitor and restrict the use of negative language, profane language, or any expression that is difficult or inappropriate for our staff to speak out."

Therefore, in order to remain neutral on sensitive issues such as religion and politics, Starbucks will use a real-time monitoring system to block content such as profanity and vulgar slang in user nicknames that is not suitable for employees to call names in public. In addition, officials said that the restriction will be adjusted again after the presidential election, when users can freely use the names of politicians, but restrictions will still be placed on attaching inappropriate expressions to names.

However, according to the BBC, although this is not the first time that Starbucks has restricted the use of specific words, it is the first time that it has banned the names of all presidential candidates. This targeted new regulation seems to some South Korean people to be too sensitive. Some people believe that brand restrictions may affect the normal consumption behavior of ordinary people with the same name as candidates. Some people also feel that although Starbucks 'new regulations are too trivial, they can understand the official reasons for doing so.

Picture from: Internet screenshot

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