Abstract perimeter! A hundred new products of tea are given "wood"

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After Xicha launched its new product "Litsea Dian Papaya" in April, this "unfamiliar spice" has become frequently active on social media. Recently, it has been directly regarded as a gift by another tea drink brand.

Not long ago, Chabaidao published a document on the official Weibo that it will launch a new Shanye Litchal series nationwide, combining Litchal Litchal with lemon, olives, mango and other ingredients to launch three tea drinks respectively, which will also make Litchal Litchal A mysterious seasoning has once again entered the public's eye.

It is understood that Litsea belongs to a small tree in the Lauraceae, also known as mountain pepper, and is mainly distributed in southwest and southern China of our country. As a common spice in Yunnan-Guizhou cuisine, this raw ingredient that looks like a wooden stick has a unique compound aroma. It combines the freshness of lemon, the warmth of citronella and the coolness of mint. It is the soul of many Southwestern delicacies.

However, it is precisely because of its complex aroma that the taste of Litsea is highly recognizable. Obviously, not everyone can accept the drink made with it. For example, when the new Xi tea was put on the shelves, some netizens once commented on this. The critical comment that "this taste is more complex than the heart of the heart" suddenly made people who had not tasted it feel a little discouraged after hearing it.

Perhaps it is out of fear that the "exotic fragrance" brought by niche raw materials will polarize the evaluation of new products. In order to attract the attention of more consumers, Chabaidao also launched a time-limited event to buy new products in large cups to get a mountain ginger pendant., that is, the key raw materials in the new product will be presented separately, which has also successfully attracted the attention of another wave of surrounding parties.

In the official publicity photo, Chabaidao is presented with a light wood color as the background and is wrapped in a package with a small wooden stick wrapped in a circle, making this perimeter look elegant and beautiful. At the same time, because Litsea nuts naturally exude a unique aroma, it can be used not only as an ornament in daily life, but also as an aroma pendant. Many beauty advocates were moved after learning the news, and they all shouted "want" in the comment area.

As more and more people are rushing to this special peripheral area to place orders, there are also many real shots of "small wooden sticks" under the brand topic. Some are short and plump, some are slender and neat. In short, they are all cocoa love, and it has become the new darling of these netizens. In order to make the Litsea in their hands look more advanced, experienced bloggers not only taught people how to hang it, but also specially summarized this surrounding bundling strategy, which was simply too considerate.

However, some netizens posted a complaint that the object they received was very short. The entire Litsea was almost one-fourth the size of the publicity picture. It was not so much a "stick" as a "wood grain". It couldn't be tied a few times with the attached string, and it would be difficult to hang it.

Soon, another netizen said that he had encountered the same situation. Because he had originally placed an order for materials, he saw that other people's little-grown nuts were straight and good-looking, so he had high expectations. He didn't expect that the pendant he finally received was a mini model, as small as a chalk head. In addition to feedback that the size of the "wooden stick" is too small, another group of consumers mentioned that compared with the seller's show of Chabaidao, the ornaments they received not only had no logo, but also had very distorted shapes, and some bark even burst directly.

In this regard, a netizen who claimed to be a clerk of Chabaidao stood up and explained that if he encountered dissatisfaction with the quality of the surrounding area, the brand party would provide replacement services and only need to provide feedback to the migrant workers on the spot.

Picture from: Internet screenshot

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