Pulling hands?! Too many ancient tea activities make migrant workers cry

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Recently, Guming launched the "Buy One Get One Free in Summer" event. A total of 8 star products participated in the event. Consumers can choose an extra limited drink or a free coupon for a limited time according to their needs when placing orders in the Mini programs.

According to past experience, such preferential activities will naturally attract countless users to place orders for purchase. Therefore, in order to cope with the explosion of store orders, the "farmers and tea workers" who learned the news early stored enough materials and made preparations a few days before the event started. Be prepared.

However, when the event officially started, a group of Guming workers looked at the orders that kept pouring into the backstage with troubled expressions. It is understood that among the eight star products this time, there are Super A cheese grapes, poplar branch nectar and apple golden pineapple that need to be added with fresh pulp, as well as a variety of milk tea that need to be added with matcha Yunding.

Therefore, since the store opened for business, many shop assistants have been trapped in the kitchen, constantly repeating the preparation work of peeling grapes, cutting mangoes, and covering milk to ensure that the supply of various raw materials for making drinks will not be cut off.

Even so, the work efficiency of the shop assistants is far behind the speed of users 'orders. Most of the stores with explosive orders are surrounded by takeaways and customers who come to pick up meals. The urging sounds become the background music in the store, making the employees even more afraid to stop what they are doing and even "dedicate" their own meal time.

"From 9 a.m. to 9 p.m., I didn't eat a bite of rice, and my hands were cramped when peeling grapes.""I worked for 13 consecutive hours without rest and only ate one burger a day.""I worked continuously from 9 a.m. to 8 o'clock in the evening." I ate two bites of rice and continued to dry "," Today I was also very devastated for 15.5 hours."

Recently, the brand first launched a popular co-branded event, which was later affected by the platform takeout war. Now it is online with a time-limited discount of buy one get one free. Frequent activities have made store employees overwhelmed, and the sudden peak order period often makes the "farmers and tea workers" miserable.

Many people showed on-site photos of the operation room after the explosion occurred: the pool was full of large amounts of unprocessed peels, measuring cups that had not been cleaned in time, garbage scattered all over the place, empty de-icing troughs, etc. Many people lamented that every peak period, they felt like they were fighting a battle in the bar. They waited until the store closed before they had time to tidy up the chaotic kitchen.

Faced with the wave of Guming activities, migrant workers complained quite a bit, saying that although the brand side relied on the buy-one-get-one discount to attract fans to buy and increase store revenue, it did not arrange sufficient manpower for the store during the event, allowing the only one or two shop assistants had to work intensively for a long time.

In addition, some people said that the production process of new products recently put on shelves by brands is cumbersome, and some require time and energy to process fresh fruits and vegetables, increasing the workload of shop assistants, making it difficult for them to complete orders quickly and in a timely manner during peak periods, forcing them to bear the pressure from customers and takeaways.

In the view of "farmers and tea workers", it is understandable that brands plan activities to attract public attention, but they should also consider the feelings of migrant workers, add more manpower to the store or simplify the beverage making process, rather than having shop assistants work in the bar like a perpetual motion machine.

Picture from: Xiaohongshu

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