Group work overtime to shake milk tea! The takeout war "drives crazy" tea workers!
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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop
The night of July 5th was a terrible nightmare comparable to the end of the world for workers of many chain tea brands.
It is understood that Meituan and Ali staged another takeout war yesterday evening, quietly distributing a large number of milk tea coupons to platform users, covering brands including Mixue Ice City, Chabaidao, Guming, and Shanghai Aunt. Free milk tea suddenly fell from the sky, and consumers naturally held the mentality of "no matter how much wool is collected, no matter how much money it is collected" and used the milk tea exchange coupon given by the platform to buy their favorite milk tea.
As a result, last night, stores in Mixue Ice City, Chabaidao, etc. in many cities experienced explosive orders. The ticket machines in the stores seemed to be malfunctioning and continued to print out orders one after another. All the evening shift players thought that they could close up and get off work as long as they did a good job in organizing and cleaning. Unexpectedly, they were caught off guard by this sudden "Drinking Milk Tea for 0 Yuan" event.
Many milk tea workers posted photos of the scene they took while busy."label curtains" were hung up in the store. The operation desk was filled with packaging cups filled with small ingredients, and the dining area was full of bags of packaged takeaways. They bluntly said that since the store began to sell orders, they had hardly been able to stop and rest like perpetual motion machines. In response to unexpected takeout activities, some store managers had to call employees who had already left work to rush back to the store for support.
But even if there is a temporary increase in manpower and everyone in the store is working with both hands, the large number of orders pouring into the platform cannot be completed before the store closes. Therefore, at 11:00 p.m. last night, milk tea shops such as Mixue Ice City and Chabaidao became the most conspicuous presence on the street. Takeout riders and customers surrounded the brightly lit stores layer by layer, urging shop assistants to complete their orders quickly.
Looking down at the order receipts piled on the ground like a hill, and then looking up at the people waiting at the bar who were unwilling to leave. The milk tea workers who worked overtime broke through their defenses and wailed all over the place,"I'm so busy that I don't know what the world is","There are really a lot of orders, I'm busy from the afternoon to the early morning","What the end of the world in Japan is the end of the world in Gumin...","I'm packing at the front desk, and my voice was hoarse","I really can't win"," Don't beg for drink. I wish I could hang it from the door with a rope."

Seeing the situation where people and machinery and equipment were smoking, passers-by couldn't help but feel sorry for the tea workers in the bar."How helpless the employees of Chabai Road must be today?","I went to Mixue Ice City. The four employees went crazy and laughed while working.","The clerk was really miserable. I heard a little lady who broke down when making milk tea.","The employees of the milk tea shop resigned in their dreams tonight."
However, when night passes and day comes, the tea drinkers 'nightmare of exploding orders is not over yet. Many milk tea workers posted reservation forms posted all over the wall before closing last night, saying that due to the strong discount from the platform, some consumers with redemption coupons were worried that they would not be able to sleep after drinking milk tea late at night, so they placed reservations for the next few days.
The migrant workers who were busy until the early hours of the morning said that they would return to the store to continue working in less than five or six hours after going home to rest. The morning shift contestants felt pressured when they thought of preparing materials while processing the backlog of reservations in the system. They begged takeout platforms to stop fighting and involving innocent workers.
Picture from: Xiaohongshu
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