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When the cup sticker is torn open a little and becomes "a little sweet"?! Official: Defending rights

Published: 2026-02-25 Author:

Last Updated: 2026/02/25, ▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Factory Recently, a newly opened 1-point store in Mudanjiang City has become the focus of attention and discussion among many netizens overnight. Users familiar with 1Diandian may know that although this tea chain brand has more than 3,000 stores in China, most of the stores are

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Recently, a newly opened 1-point store in Mudanjiang City has become the focus of attention and discussion among many netizens overnight.

Users familiar with 1Diandian may know that although this chain tea brand has more than 3,000 stores in China, most of the stores are concentrated in coastal areas, and the bright green background and white character sign can rarely be seen in the northern region. Among them, the total number of stores in Heiji, Jilin and Liao area is less than 100, and there are only a handful of 10 authorized stores in Heilongjiang Province, making it difficult for local milk tea lovers to find a cup and hope that the brand can enter the Northeast. Open stores.

(Picture taken from Narrow Gate Dining Eye)

Therefore, when they learned that a new shop at 1 o'clock was quietly opened in Mudanjiang City, the milk tea people could not hide their excitement. They all shared the store photos they had taken and the trial opening announcements displayed in the store on the Internet to inform others of the good news.

However, after the store started trial opening, netizens who went to check in found that something was wrong."There are no Mini programs at all," saying that there was no such store on the official Mini programs. At the same time, some users turned up a few official application areas for joining, pointing out that the brand has not opened up franchises in Mudanjiang City, and believed that this newly opened tea shop may not have been officially authorized.

Subsequently, more and more onlookers transformed into "Internet Holmes" and looked for clues from this tea shop, which was similar to the one-point store, such as its signboard logo and store decoration, to identify the authenticity of the store. Finally, after the packaging cups displayed by customers who came to the store for consumption, a group of netizens learned the real name of this high-quality imitation store.

Judging from the buyer's show pictures on the social platform, the staff just stuck the drink label on the brand logo to block the last word so that customers could only see "1 o'clock." But once the label is torn off, you will find that "1 dot" is not followed by the "dot" in your impression, but "sweet".

In addition, careful observation of consumers also pointed out that the outer packaging of the straw supplied by the store for milk tea read "Youdian Sweet", and the brand website on the cup is not "alittle-tea" but "yidiandian."

All kinds of "evidence" made the already skeptical netizens change their minds and believe that this tea and beverage shop in Mudanjiang City, which is highly similar to the 1 Dian store, is "a fake." The store information displayed on the relevant corporate information insertion website is more like a piece of record, convincing the onlookers that this tea shop named "Yidiantian" registered on November 3 has no connection with the chain brand Yidiandian.

At this point, the "authenticity identification of brand stores" has come to an end. The local residents who were originally happy to enter Mudanjiang City at 1 o'clock were disappointed after learning the truth and felt happy. On the other hand, fans called the authorities after the evidence was complete, calling on them to stop the infringement of merchants and avoid misunderstandings among citizens who did not know about the tea brand.

Therefore, as public opinion gradually fermented and triggered more and more heated discussions, a little bit of officials suddenly appeared in the comment area, clearly responding that "it is on the road to rights protection", confirming that the Mudanjiang store does not belong to the brand and will take corresponding actions to protect the brand's own rights and interests. At the same time, the official also expressed its gratitude to the enthusiastic netizens who discovered the high-quality imitation shop,"Thank you to all of you for asking for your eyes."

Picture from: Internet

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