Design genius! Lucky Disney's co-branded sticker hides tricks!

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Recently, Lucky and Disney's popular IP "Zootopia 2" jointly collaborated to launch a variety of new products, limited themed packaging materials and a series of themed surrounding areas, attracting a large number of fans to snap up.

(Picture taken from official account)

According to the event information posted on the official account, starting from November 17, this joint venture will be put on shelves on Monday in the last two weeks. However, after the second wave of updates were posted around the area, netizens who received the theme sticker provided with the order found something strange.

Judging from the buyer's shows posted by customers, the entire sticker includes decorative stickers such as Chinese and English characters and small objects in addition to movie characters. Among them, two black patterns shaped like triangles were suddenly sandwiched in the middle, which confused many users. Some people tore off other patterns on the sticker and left two unknown patterns, thinking that these two might be omissions when the staff designed the perimeter.

However, some smart netizens noticed the familiar little deer heads on the two black patterns, and after careful observation, they suddenly realized,"Isn't this the logo apron of Lucky employees?" Interestingly, if the two torn apron-pattern stickers are neatly covered on the main character of the movie, there will be an interesting picture of the two characters "putting on" Lucky aprons.

Such a clever dressing sticker immediately made netizens exclaim that the brand's surrounding design was unexpected, and they all expressed "Lucky is a clever ghost","Strange witty Rui", and "Planning really genius."

You know, Disney is a world-renowned "copyright maniac". If it cooperates with other brands, the surrounding areas and packaging materials sold by the brand will be labeled with specific anti-counterfeiting labels. At the same time, Disney, as the licensor, will put forward some requirements for joint cooperation, such as the partner's brand logo cannot appear on its own animated characters.

In the past, Lucky launched activities with popular IPs. The characters of the IP would basically hold drink cups with brand logos printed on them, change into specific costumes with deer heads, etc., and decorate them with some "Lucky elements" to highlight the theme of the joint event. However, considering the importance Disney attaches to copyright, many netizens speculated that the reason why Lucky's sticker has a change design may be to avoid infringement of the work.

But at the same time, the careful design of the sticker actually revealed that the brand had not completely abandoned the original design ideas, so it changed the sticker so that its partners could "change" into Ruixing work clothes under the hands of fans. Become a "Ruixing migrant worker" with a limited theme.

It is undeniable that Ruixing's ingenuity in surrounding design really surprised netizens, and bluntly said that the two parties who jointly cooperated were "one copyright fee cannot be wasted, and the other one has a strong copyright awareness." Many netizens couldn't help but speak up for Disney after discovering Lucky's secret teasing thoughts,"Disney: ...? Is this okay? "," Disney: I have never seen such a thief brand,"ridiculed Lucky's approach of using users to achieve publicity goals as" too clever."

Picture from: Xiaohongshu

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