Tea Beauty will open a store in Shanghai and Shenzhen?! Netizen: Change the write-off mechanism first

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Recently, a lot of news about the opening and expansion of Changsha's local brand tea has appeared on the Internet, which has attracted the attention of users.

On January 5, netizens noticed that the Tianyueyu App showed that Nanjing Chayue Niwo Catering Management Co., Ltd., which is wholly-owned by Chayan Yuese, Hunan Chayue Cultural Enterprise Development Group Co., Ltd., had established a branch in Shanghai. Its business scope covers catering services, food Internet sales, catering management, etc.

At the same time, on a recruitment platform, Cha Yan Yuese has posted multiple positions including packaging structure engineer and tea purchasing manager. The company is registered at Changning Road, Changning District, Shanghai. Coincidentally, Guangdong netizens also found that Cha Yan Yuese had posted the position of "Warehouse Supervisor/Manager" on the recruitment platform, and her working place was in Bao 'an District, Shenzhen.

Tea Beauty's continuous actions immediately aroused curiosity from the outside world, and they speculated whether this local tea brand would enter Shanghai and Shenzhen and set up its first store in the city. Interestingly, in addition to speculating on the intentions behind the brand's series of actions, a large number of netizens launched a heated discussion around the issue of "Tea Yan Yuese opening store in Shanghai and Shenzhen."

Loyal fans of the brand were naturally delighted after hearing the news and urged Tea Yanyue to "open faster." Some people hope to enter Shanghai and Shenzhen not only tea Yan Yue, but also its sub-brand "Goodmo Lemon", etc.,"I would rather drink Goodmo Lemon when it can be opened to Shanghai","Hurry up and drive to Shenzhen, I want to drink Goodmo Lemon."

However, netizens who have the impression that "the write-off mechanism is more prominent than the product" are not very optimistic about the brand's store opening plan."If we still insist on the original queuing for write-off, we will not survive long in Shenzhen.""Shanghai is so fast-paced in a city, I'm afraid that such queuing for write-off will be scolded to death."

In the eyes of netizens, life in Shanghai and Shenzhen is fast, and most consumers take it immediately after placing an order and will not stay too long. However, the on-the-spot verification mechanism that Cha Yan Yuese insists on will force customers to wait in line at the store door, which is inconsistent with local consumption habits. Therefore, some people bluntly said that if brands intend to open stores in Shanghai and Shenzhen, they might first change their original verification mechanism and launch a fast and convenient meal pickup model that can meet the needs of local users.

In addition, more people feel that it is "wrong" for Cha Yan Yuese to choose Shanghai and Shenzhen as the location of the new store at this moment. They pointed out that milk tea consumers living in these two cities can choose not only the national chains of Xi Tea and Bawang Tea Ji, but also the local brands of Tea Liyishi. They bluntly said that if Tea Yanyue entered Shanghai and Shenzhen at this time, it would be difficult to get a share of the local tea market.

At present, some reporters have asked Tea Yan Yuesse about the establishment of a Shanghai branch. The relevant person in charge of the brand explained that the new company rumored online is a creative studio set up by Tea Yan Plan in Shanghai, hoping to attract professional talents and draw creative inspiration, and said that there are no specific plans to open a store in Shanghai. As for the release of job recruitment in Shenzhen, there has not yet been any response from the tea and cheerful side.

Picture from: Internet

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