Stores are closed one after another! Centenary Italian coffee brand Lavazza will withdraw from the Changsha market?!

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Recently, several Changsha netizens posted a post saying that Lavazza Lavasa Changsha Wankuntu store will be permanently closed after its business closes on January 8, 2026. Judging from the pictures shared by netizens, Lavazza Wankuntu Store has posted a store closure notice to remind consumers that they can apply for a refund of the recharge amount in the official Mini programs.

In addition, in other posts, local netizens revealed that Lavazza Changsha Capita1 store will close its business on January 9, 2026, and said that the brand will completely withdraw from the Changsha market in the near future. Many old users were a little incredulous about this sudden news of store closure. But after calm down, some people admitted that although they regretted and regretted Lavazza's withdrawal from Changsha, it was not incomprehensible.

It is understood that Lavazza Lavasa, a century-old Italian coffee brand known as the "Godfather of espresso", opened its first store in Changsha Juzizhou Park at the end of 2021. It is also the brand's first store in Central China. After its opening, this coffee shop with urban characteristics attracted a large number of coffee lovers to check in. The brand also took advantage of the iron while it was hot and opened five stores in downtown Changsha.

However, public information shows that lavazza's first store in Changsha quietly closed in December 2022 one year after opening; Star City Tiandi store closed at the end of March 2025. Now Wankuntu Store and Kaide One Store have received precise information about store closures, and local users say that the remaining two stores will be closed until the end of this month, which means that after January this year, Lavazza's conspicuous blue and white signboard will no longer be seen in Changsha.

In the eyes of regular customers who have been visiting stores for many years, Lavazza, which is positioned as a mid-to-high-end, is not inferior to competitors such as Starbucks and Piye in terms of product quality and store services. However, its brand operation capabilities are obviously inferior to those of its peers, so that local consumers don't know much about this century-old coffee brand. Some people even learned that Lavazza had several stores in Changsha after hearing about the news of the store closure.

Veterans said that although the lavazza Changsha store attracted some citizens to check in at the beginning of its opening, once the novelty passed away, the store became deserted, and it was rare to see crowded scenes. Therefore, in their view, it is reasonable for the brand to choose to close its stores and stop losses because the store's profitability is not as good as expected.

Netizens who followed this news were blunt, pointing out that Lavazza is not as well known to the public as Starbucks, Piye, Blue Bottle Coffee, etc. in terms of brand awareness; Lavazza is not as good as Luckin, Cuddy, Manner, etc. in terms of product cost performance; Now there are reports of store closures one after another. Some fans admitted that Lavazza now gives people a "half-dead feeling" and are very worried about the brand's development in the China market.

However, optimists believe that although lavazza does not seem to be in a very optimistic situation, but from the frequency of new products released on official public accounts and news of new store openings from time to time on social media, the brand operation should not be too much of a problem, the public need not worry about the brand side adjusting the market layout.

Picture from: Internet

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