Internet celebrities 'drinking method of "all ice, remove water and replace arch covers" was stopped by Lucky?!

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Recently, many netizens posted feedback on social platforms, saying that after several months of drinking Lucky's "Little Butter American All Ice to Remove Water", they couldn't do it.

It is understood that since Ruixing's small butter American launch, some users feel that the standard practice of drinks taste weak. In order to satisfy their taste preferences, some customers have figured out a drinking method of "all-ice, removing water and replacing arch cover" and shared it on social platforms.

Netizens introduced that after the direct drinking water originally added in Small Butter American was replaced with ice cubes, the rate at which the raw materials were diluted was slowed down, and the whole cup of drink became more intense and had an aroma similar to popcorn. The flat lid that comes standard for drinks is replaced with an arched lid, which allows the clerk to add more bottles of ice cubes and make it easier to take pictures.

As a result, in recent months, many people who have learned about the "all-ice, water and arch cover" drinking method have followed suit and added this note when purchasing small butter American, matcha velvet latte, raspberry American and other drinks. In order to get a customized drink that suits your taste, they have gradually developed the habit of placing orders.

Therefore, when the comment "All ice, remove water and replace arch cover" was suddenly told that they could not make drinks as required, old users were quite surprised and asked why the store had such a sudden change.

Faced with consumer feedback, most Luckin employees felt very helpless, saying that the practice of "removing water from all ice and replacing arches" was actually a non-standard operation for drinks. However, some shop assistants were worried that if they did not meet the customer's comment requirements, they would get bad reviews, so they were wary of surveillance and secretly making it, admitting that if they were caught in the store, they would be fined.

The reason why this Internet celebrity drinking method has been strictly prohibited recently is that the operation of replacing the arch cover has affected store management. It is reported that the standard standard for drinks such as Small Butter American is flat, and each time a user places an order, the system will reduce the inventory of corresponding materials. However, if the arch cover is replaced according to the order notes, the inventory quantities of the two materials, flat cover and arch cover, will not match, and it may even appear that the drink with a cream top that originally needs to be arched cover will be available without a lid.

Or because of this, after realizing that the non-standard operation of "full ice removal and water replacement" had had an impact on store operations and management, the official issued rigid regulations and issued a notice stipulating that stores "will not allow full ice removal and can only produce according to standard practices."

In this regard, some consumers said that since "all-ice removal, water removal and arch cover replacement" has been recognized and sought after by the majority of users, brands can improve their methods to launch new products instead of "one size fits all" and "not even allow them to do delicious methods."

However, other netizens pointed out that as a chain brand, it is understandable that Lucky pays attention to standardized production processes, and the customized drinking methods developed by users may not be suitable for the tastes of most people. Based on various considerations such as store management and sales of normally produced drinks, it is reasonable for the brand to stop the non-standard operations of shop assistants.

Picture from: Xiaohongshu

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