Fine coffee learning to drink coffee is also a kind of culture.

The ancient Arabian coffee culture

When Europeans first came into contact with coffee, they called the seductive drink "Arabian wine", and when conservative Catholics cursed coffee as "the drink of the devil Satan", they would never think of what a precious thing they inherited from the infidel.

As the first region in the world to drink and produce coffee, Arab coffee culture is as old and old as its coffee history. In the Arab region, people still retain an ancient and long tradition and exquisite in terms of coffee quality, drinking mode, drinking environment and atmosphere.

In Arab countries, if a person is invited to someone else's house for coffee, it shows the most sincere respect of the host, and the invited guests should express their heartfelt gratitude and response. When guests come to the host's house, they should be courteous and courteous. when tasting the coffee, they should not only praise the mellow taste of the coffee, but also remember that they should not drink water even if their mouths are full of coffee grounds, because it shows that the guests are not satisfied with the host's coffee and will greatly hurt the host's self-esteem and hospitality.

Arabs drink coffee solemnly and pay attention to the etiquette and procedure of drinking coffee. they have a traditional form of drinking coffee, much like the tea ceremony of the Chinese and Japanese. Burn incense before drinking coffee, and sprinkle spices in the place where you drink it, then the host and guest appreciate the quality of the coffee, carefully study it from color to flavor, and then put out the exquisite and valuable coffee utensils for play. and then start cooking strong coffee.

Coffee Culture in Europe

In Europe, coffee culture can be said to be a very mature form of culture. from the entry of coffee into this continent to the emergence of the first coffee shop in Europe, coffee culture is developing at an extremely rapid speed, showing extremely exuberant vitality.

In Vienna, Austria, coffee, music and waltz dance are also known as the "three treasures of Vienna", which shows the far-reaching significance of coffee culture.

There is a famous saying in Italy: "Men should be like good coffee, strong and enthusiastic!" How unusual it is to equate a man with coffee.

Italians have a fondness for coffee, and coffee has become the most basic and important factor in their lives. After getting up, the first thing Italians do is to make a cup of coffee immediately. For both men and women, coffee cups are almost always in hand from morning till night.

In France, without coffee is as inconceivable as without wine. It can be said that the world is coming to an end. It is said that there was a time in history when the tight supply of coffee in France caused many French people to be listless all day, which greatly affected the normal life of the country. When the "Gulf War" broke out in 1991, the French, worried about the impact of the war on their daily life, rushed to supermarkets to snap up goods. When television reporters focused their cameras on people who snapped up goods, the camera showed customers with large amounts of coffee and sugar, which became a joke.

French people do not pay attention to the quality and taste of coffee itself, but pay attention to the environment and atmosphere of drinking coffee, showing elegant taste, romantic style and poetic realm, just like those exquisite and moving works of art in the Louvre.

From the day coffee was introduced into France, the influence and shadow of coffee can be seen from time to time in French culture and art. Since the beginning of the 17th century, in France, especially in French upper-class society, there have been many cultural and artistic salons formed by drinking coffee. In these salons, writers, artists and philosophers spread their imaginary wings under the excitement of coffee, creating countless fine works of literature and art, leaving a number of magnificent cultural treasures for the world.

Coffee Culture in the United States

The United States is a young and dynamic country, any form of culture in this country, like itself, is unrestrained, unstereotyped and spontaneous, and the coffee culture of the United States is no exception.

Americans drink coffee casually, without scruples, without European sentiment, without Arab fastidiousness, and drink freely, comfortably, selfishly and detached.

The United States is the country with the largest consumption of coffee in the world. Americans drink coffee almost everywhere, and the aroma of coffee can be heard everywhere, whether at home, school, office, public places, or anywhere else. It is said that the Apollo 13 spaceship, which carried a man to the moon for the first time, broke down on its way back. at the moment of life and death, the ground commander comforted the astronauts on the spacecraft and said, "Don't be discouraged, the delicious hot coffee is waiting for you!"

Coffee Culture in Office

In some western companies, most companies provide free coffee for their employees and customers, and exquisite companies have to put several sets of high-end coffee utensils, such as exquisite Italian coffee pots, exquisite British bone porcelain coffee cups and so on. This reflects the connotation of a corporate culture.

Providing free coffee to company employees is actually a kind of humanistic concern of the business boss, showing a kind of affinity. However, "there is no free lunch in the world." there is a saying in the West that the better the welfare, the stricter the management and the greater the workload of the staff. Under intense work pressure, having a cup of coffee and stretching the sour waist in the company's rest area is undoubtedly a kind of adjustment and enjoyment, which bosses who are well aware of motivating employees have long thought of it. Free coffee can be described as "spending a small amount of money to do great things". It enables employees to maximize their physical and mental potential, create more benefits for the company and the boss, and at the same time contact the feelings of both employers and employees. it also promotes the team concept of employees and achieves the goal of mutual cooperation.

Coffee has become a symbol of corporate culture and a refreshing bright spot in Office.

Cafes and Starbucks in America

The first coffee shop in the United States was London Coffee (London Coffee), which opened in Boston in 1691.

House). Later, the largest coffee shop in the world was also born in Boston. It was founded in 1808 and unfortunately was destroyed in a fire 10 years later.

Today's American cafes have their own unique form and atmosphere. Like the popular American fast food culture, most American cafes also embody a fast-paced way of life of American society.

Americans have created many miracles of chain operation in the catering industry, such as the well-known chain brands such as McDonald's, KFC and Pizza Hut, but no one would have thought that in just 20 years, Starbucks has created another fairy tale glory.

Today, when you go to many modern cities in the world, you will see a green round icon with the pattern of a goddess on it, smiling and telling you about a miracle from America.

You may not be surprised to say that no one knew about McDonald's in China 20 years ago, but wouldn't you be surprised when someone tells you that Starbucks, the world's most famous American coffee chain, didn't even know the name of Americans 20 years ago?

It was reported not long ago that Starbucks, an American coffee chain, now has more than 6000 stores around the world, including 4700 in North America, and plans to grow to 10000 in the near future. Looking all over the world, how many chain operations can there be on this scale? But who would have thought that when Starbucks was founded in 1971, it had only one humble store, but just 20 years later, it had 2000 stores, and 10 years later, that number had quadrupled again, which is a miracle of the world economy. Apart from the outstanding operators of Starbucks, there is also an indispensable role for this miracle, and that is coffee.

Starbucks is a real cafe in any case, and although it is in the form of a chain operation, every branch, whether in North America or China, shows the unique style and atmosphere of American cafes. Nearly 30 Starbucks stores have been opened in Beijing, and Starbucks in Shanghai is getting deeper and deeper into the hearts of fashion young people. Starbucks is a symbol of fashion culture all over the world, and it has recently been named one of the top 10 most popular brands for fashionable women in the world, which is the best interpretation of the characteristics of American cafes.