[brand History] Gourmet Blue Mountain Coffee (JABLUM)
Gourmet Blue Mountain Coffee (JABLUM) is an authentic Jamaican Blue Mountain Coffee brand with a long history, which is produced by the Mavisban Coffee Company, which accounts for 40% of Jamaica's Blue Mountain Coffee production every year.
Blue Mountain Coffee, produced in the Blue Mountains of Jamaica, is famous all over the world for its unique excellent quality. The Blue Mountains are located in the east of the island of Jamaica. Whenever the weather is clear, the sun shines on the Caribbean. The mountains on the island seem to be shrouded in a faint blue fog because of the refraction of the sea, hence the name "Blue Mountain".
The Blue Mountain has fertile volcanic soil, rainy all the year round, fresh air and a large temperature difference between day and night, which is very suitable for the growth of coffee trees. However, only coffee grown in the blue mountain area above 1800 meters above sea level can be counted as authentic blue mountain coffee.
It is said that as early as 1725, the Frenchman Sir Nicholas Rawls brought the first coffee trees from Martinique to Jamaica and planted them in the St. Andrews area of the Blue Mountains. Later, among the refugees in exile from Haiti, there were coffee farmers who settled in the Blue Mountains and brought coffee growing technology there. Gradually, St. Andrew became one of the three major producing areas of Blue Mountain Coffee (the other two are Portland and St. Thomas). In 1838, Jamaica abolished slavery and allowed liberated slaves to cultivate their own land. Free slaves moved to the mountains to grow coffee and exported it to England. By the 1930s, Jamaican coffee production peaked at 15000 tons a year.
By the middle of the last century, however, the quality of Blue Mountain Coffee had declined and foreign buyers refused to renew their contracts. To this end, the Government of Jamaica established the Coffee Industry Committee to save the fate of top coffee. In 1969, Japan began to provide huge investment to Jamaican coffee growers and was willing to pay a deposit for Blue Mountain Coffee, so that the output and processing quality of Blue Mountain Coffee were gradually restored. Because of this, 90% of blue mountain coffee is shipped to japan every year, and other countries can only bid for the remaining 10%, that is, about 3500 barrels (70 kg per barrel) of blue mountain coffee.
The cultivation and processing of the gourmet Blue Mountain Coffee is very exquisite, and every step of it goes through the stringent quality management of Jamaica Coffee Industry Bureau, such as seedling, fertilizer, harvest, cleaning, baking, packaging, etc., all in strict accordance with the relevant regulations. Only by passing the standard identification can we finally obtain the inspection certificate of "Blue Mountain Coffee" issued by the Jamaican Coffee Bureau. The caffeine content of this coffee is very low, less than half that of other coffees, and its taste contains all the advantages of coffee. It has a strong flavor, a smooth taste, a perfect blend of mellow, sweet, sour and bitter, and a long finish.
Blue Mountain coffee is shipped in wooden barrels, and Jamaica is the last country to still use this traditional packaging method. Since the production of Jamaican coffee is not large, only about 40,000 bags (60 kilograms each) each year, the gourmet Blue Mountain coffee has become particularly precious.
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