Top ten coffees in the world! Could the Blue Mountain coffee you drank be fake? How to buy real Blue Mountain coffee?
As we all know, Blue Mountain Coffee is often compared to Rolls-Royce and Rolex in the coffee industry, because for a long time in the past, Blue Mountain Coffee is the most outstanding representative of coffee, whether from the perspective of quality or price.
But in a way, Qianjie is more likely to compare it to the hairy crab of Yangcheng Lake. After all, nowadays, with regard to Blue Mountain Coffee, we can still hear such remarks as "it is very difficult to buy real Blue Mountain Coffee in the Chinese market", "even if it can be bought, it is probably not true", "the Japanese have monopolized Blue Mountain Coffee", and so on. Then why are there such remarks? Is it true that you can't buy True Blue Mountain in China? Ah! If we want to know the truth, we need to know how Blue Mountain Coffee became popular in the world.
The famous journey of Blue Mountain Coffee is "what's so good about Blue Mountain Coffee?" According to Qianjie in this article, Blue Mountain Coffee comes from the Blue Mountains, which belongs to Jamaica, an island country in the Caribbean. In the past, the naming of coffee was very simple. Coffee was named after the local name where it came from. Because Jamaica is an island country, the coffee produced by this land is different from that from other inland coffee producing areas. It belongs to the same special category as the coffee produced in Hawaii and St. Helena Island-Island Coffee.
Since the 1950s, Jamaican Blue Mountain Coffee has been famous in the overseas coffee market because of its high quality. This credit is mainly due to the CIB (Jamaican Coffee Industry Committee) set up by the Jamaican government at that time to save the Jamaican coffee industry, which carried out the grading method so that Jamaican coffee embarked on the road of boutique coffee before the concept of boutique coffee was released (as mentioned in the article in the link above, interested friends can review it). So with its outstanding quality, Blue Mountain Coffee began to go international and became one of the most popular coffees at that time.
At this time, a friend should ask, "what kind of charm does Blue Mountain Coffee have?" Qianjie often mentioned in the introduction of boutique coffee that earlier, because the weight of most coffee producing areas was not important to quality, the quality of coffee beans was uneven, and it needed to be roasted to a very deep level to cover up the negative taste of defective beans. In general, the taste of coffee is intense bitterness, or sharp irritation. Because of its high quality and few defects, Blue Mountain Coffee is different from coffee beans in other producing areas, it does not need very deep roasting to cover up defects. So that the baked Blue Mountain coffee is not strong bitter, but has a very strong chocolate, nut flavor performance, mellow taste, low acidity, is a very pure coffee taste.
Because this tonality was very popular in the Japanese market, Blue Mountain Coffee became the most popular coffee bean in Japan after Manning at that time. Then why did Qianjie mention this here? Because this love lays the groundwork for the future Blue Mountain Coffee to be monopolized by Japan! The good times didn't last long. In the late 1960s, Jamaica's coffee industry was almost devastated by Hurricane Gilbert. In the face of a category 5 hurricane, the vast majority of local coffee plantations were directly destroyed, so coffee productivity in Jamaica was instantly reduced. But it coincided with the era when Japan's economy took off, and their purchasing power and consumption power were very strong. Either out of love for Blue Mountain Coffee or smelling hidden business opportunities, several Japanese trading companies have joined forces to provide large loans to some of the most famous coffee estates in Jamaica in exchange for shares. so that these coffee farms can quickly rebuild the coffee industry and participate in the production and sale of Blue Mountain Coffee themselves.
Then, as you know, the Jamaican government signed a 30-year contract with the Japanese government in 1972 to thank Japanese companies for their financial help. The contract is to give priority to selling 90% of the blue mountain coffee produced over the next 30 years to japan. Then other markets except Japan can only share the remaining 10%. As the saying goes, things are precious when they are rare. Blue Mountain Coffee is inherently low in supply (small origin, classification, low production), coupled with the impact of hurricane disasters, 90% of the quota is monopolized by the Japanese market, causing its rarity to rise to an unprecedented level. As demand rose as a result of the frenzied marketing of Amway, prices naturally went up and climbed to a position that was out of reach at the time. But even so, Blue Mountain coffee is still in short supply. As Blue Mountain Coffee became more and more famous, the "Blue Mountain craze" gradually spread to the country where coffee was not popular at that time. So when we talk to our elders about coffee, they may not know what rose summer is, but most likely they all know the name of Blue Mountain Coffee.
Before 2008, the phrase "True Blue Mountain coffee was rare in the domestic market" was true, because at that time Blue Mountain really belonged to the category that money could not buy. It is precisely because it is difficult to find a bean in Blue Mountain, so it has contributed to the birth of "edge products". According to the flavor of Blue Mountain Coffee, many merchants use coffee beans from different producing areas to mix with similar taste and taste to sell. Then there are some deep baked beans on the market, such as "Blue Mountain flavor", "Blue Mountain matching" and so on. Although it is named Blue Mountain, it is a far cry from Zhenlan Mountain. And this is why there are remarks such as "fake Blue Mountain".
But that's only before 2008! With the expiration of the underwriting agreement between Jamaica and Japan, and the global economic crisis in 2008, Jamaica liberalized the sale of Blue Mountain Coffee, thus breaking the plight of Blue Mountain Coffee monopolized by Japan. As a result, more and more raw bean merchants began to purchase blue mountain coffee and raw beans to be sold back home. Since then, the purchase of Blue Mountain Coffee is no longer difficult. Coupled with the growing popularity of the concept of boutique coffee, beans from other producing areas began to catch up with the quality of Blue Mountain coffee, the price of Blue Mountain coffee is no longer as out of reach as before, and the number of businesses counterfeiting Blue Mountain naturally decreased accordingly. Today, with the popularity of coffee culture in China, it is not difficult to drink a cup of authentic Blue Mountain coffee.
Interestingly, some thoughtful friends always judge whether the blue mountain coffee they sell is authentic, such as blue mountain oak barrels, by observing whether the merchants have blue mountain related items.
The oak barrel of Blue Mountain Coffee I wonder if friends who have been to the store have noticed that there are several oak barrels in the lobby of the shop in front of the street. And this is another feature of Blue Mountain Coffee that is different from conventional coffee producing areas. Raw coffee beans are transported and packed in homemade oak barrels instead of gunny bags!
Jamaica is the only coffee producing area in the world that uses oak barrels as transportation packaging for coffee beans, and this oak barrel can not be used for all coffee produced in Jamaica, but is now set for Blue Mountain Coffee. And Jamaican alpine coffee, which is second only to it, is shipped in gunny bags. The barrel is divided into three specifications: 70 kg, 30 kg and 15 kg, all of which have detailed information about Blue Mountain Coffee. It is worth mentioning that in addition to the bean-related information, the Blue Mountain oak barrels sold at Clifton Manor carry some special marks. For example, the Blue Mountain oak barrels placed at Qianjie stores have no marks on other estates selling Blue Mountains, such as "Lion King" (exclusive Logo for Clifton Blue Mountains in China), "Rainforest Alliance" (proof of organic coffee) and so on.
Due to the high uniqueness of oak barrels, many friends will use it as the standard for businesses to buy authentic Blue Mountain coffee, but this is obviously not very realistic. After all, it is not difficult to get a barrel, and businesses without oak barrels are not unbelievable. Then a friend said, "can the merchant with the Blue Mountain Coffee Certificate be trusted?"
Vouchers for Blue Mountain Coffee? The picture below is the Blue Mountain Coffee Certificate held in Qianjie. When you purchase a certain amount of Blue Mountain Coffee, you can make an appointment with the manor to apply for the relevant voucher.
The important messages from top to bottom are: the name of the seller (Front Street Coffee), the name of the manor (Clifton Manor), and the Jamaican Cafe. Using whether the merchant holds it or not as a measure of whether Blue Mountain Coffee is authentic is much more reliable, but it is also not very realistic. Because the function of this voucher is limited to the explanation of the landlord, this is the instruction manual for me to sell him coffee beans. To obtain this certificate, you need to reach the required purchase quantity, which is not an easy task for some small bakers. Therefore, whether it is a bucket or a voucher, it can only be used as a reference.
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