Kopi Luwak innovative model to play mashup: Guiyang's first bank "shop in the store"

The top well-known coffee chain brand Kopi Luwak tested the new business model in Guiyang, "grafting" the coffee shop into financial service institutions. Two years after entering Guiyang, Kopi Luwak opened its fifth branch into the bank hall. This is also the first coffee shop in Guiyang to open in a bank.

On December 24, the store of strategic cooperation between Kopi Luwak and CITIC Bank officially opened on Park Road. The store is located in a boutique coffee shop with 40-50 square meters of storefront, soothing music, lemon-yellow cultural walls, log bookshelves, brown leather sofas, and the mellow aroma of coffee from time to time. Compact, delicate and comfortable environment attracts people to stay.

Kopi Luwak Citic Bank Store has a delicate and comfortable environment.

The whole store of Kopi Luwak Park Road is integrated with the business hall of CITIC Bank. The cafe is the self-service area of CITIC Bank on the right and the counter service area of CITIC Bank on the left. the cafe is separated from the bank through the gate. From 9 am to 5 am, banks and cafes can communicate with each other, and customers waiting for banking business can order a cup of coffee or tea at the cat shit coffee shop, take a book published by Citic and wait leisurely for business. There are business negotiations, do not have to go out of the bank door, can be done in a comfortable and quiet environment nearby. After the bank is closed, the cafe can stay open alone until 11:00 in the evening. This "mash-up" model has been tested by many banks in China, and the exquisite taste of the cafe weakens the stereotype of the bank's service area and office area, giving people a relaxed and comfortable experience. the bank's high-quality high-end customers are also potential customers for cafes. "both of them not only maintain the independence of their respective formats, but also complement and integrate in terms of functions and services." Wang Qiang, regional director of Kopi Luwak in Guizhou, said.

Kopi Luwak Citic Bank Store offers boutique hand-brewed coffee

The Kopi Luwak store is interconnected with the Service Office of CITIC Bank.

Kopi Luwak Citic Bank store not only provides all kinds of classic coffee and tea, but also has a hand-brewed coffee counter. customers can sit on the bar stool after selecting the manor coffee beans from the country of origin. up close, watch the barista professionally and skillfully brew a cup of fragrant coffee. in the whole process, customers can exchange and share coffee culture with baristas to increase the sense of experience and interaction of consumption. Wang Qiang, head of Guizhou region of Kopi Luwak, told Wending.com Guizhou Station that they hope to make more exploration in the business model through cooperation with CITIC Bank, and also hope to bring higher quality service and experience to consumers.

It is understood that since Kopi Luwak entered the Guizhou market in 2012, it has gained a foothold in the fierce market competition environment. So far, Kopi Luwak has been stationed in Hunter City Square, Flower and Orchard Shopping Mall, Heiner Square in Guiyang Economic Development District, and Yuanlong Square in Xingli Yinhai.

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