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Guangzhou Zhengjia Plaza HI Department Store trial Starbucks will open "Coffee Culture experience Hall"

Published: 2026-02-04 Author: World Gafei

Last Updated: 2026/02/04, HI department store is located on the fourth floor of Zhengjia Plaza, does not sell department stores sell art? The reporter learned exclusively from Zhengjia Square that the HI department store, which focuses on minority goods, began trial operation yesterday, with an operating scale of more than 6000 square meters, and 98% of the brands will not overlap with other businesses, so as to highlight the differentiation. The designer brand in the venue is different from other shopping malls in blindly emphasizing high-end and courting international big names.

HI department store is located on the fourth floor of Zhengjia Plaza.

Don't sell department stores, sell art? The reporter learned exclusively from Zhengjia Square that the "HI Department Store", which focuses on minority goods, began trial operation yesterday, with an operating scale of more than 6000 square meters, and 98% of the brands will not overlap with other businesses, so as to highlight the differentiation.

On-site designer brand

Different from other shopping malls blindly emphasizing high-end, courting international big names, the reporter saw at the scene today that the goods sold by HI department stores include books, tableware, tableware, toiletries, textiles, food, gardening, etc., with their common characteristics being niche brands with "high quality, humanistic atmosphere", paying attention to the sense of design and use, and prices ranging from dozens to thousands. In addition, Starbucks, a well-known coffee shop, will open a "Coffee Culture experience Hall" here, which is different from the stores in Guangzhou.