Zhou Zixue of the Ministry of Industry and Information Technology investigated coffee machines, breakfast machines and other product projects.

Nanfang Daily News (Reporter / Zhang Peifa) "Design enterprises and manufacturing enterprises have changed from the original cooperative relationship to partnership." A few days ago, Zhou Zixue, chief economist of the Ministry of Industry and Information Technology, and his party came to Guangdong Industrial Design City to conduct field research on the industrial design industry.

Zhou Zixue and his entourage first visited the exhibition hall of Guangdong Industrial Design City to learn about the development of Guangdong's industrial design industry. "the so-called industrial design is to concentrate excellent technology and culture on one product and achieve mass production." Shao Jimin, general manager of Guangdong Industrial Design City Development Co., Ltd., introduced to the members of the research team a number of industrial design products, such as capsule coffee machine, breakfast machine, soy milk machine and so on.

The reporter learned that the soy milk machine newly developed in Guangdong Industrial Design City has achieved a new breakthrough that families can also make soy milk, and has recently reached cooperation with Dongling Group and realized industrial production. "the way of design cooperation has also changed, and designers are no longer simply selling designs." Shao Jimin said that Dongling invested 30 million yuan to set up a special company to produce soy milk machines, and each soy milk machine sold gave designers a certain sales commission. Coincidentally, the A-ONE innovative Design Learning and Research Center, also located in Guangdong Industrial Design City, has also adopted the cooperation mode of sales commission, selling the newly developed new soymilk machine design to Dongling Group for industrial production.

"not only that, we also have marketing design." Shao Jimin said that the capsule coffee machine developed by an enterprise in Guangdong Industrial Design City not only overcame the weakness of traditional coffee machines used in the office, but also realized the transition from selling coffee machines to selling coffee capsules. "just as the telephone is free and only charges for communication, the company's coffee maker is given away for free and sells capsule coffee products." Shao Jimin said. Industrial design not only promotes traditional products, but also gives birth to new industries. In the exhibition hall of Guangdong Industrial Design City, products specially designed for the elderly, such as mobile phones, spoons, bowls, medicine reminders for the elderly, have also aroused the strong interest of the research group.

Subsequently, the members of the research team inspected the A-ONE Innovation Design Research Center and the six-dimensional design consulting enterprise.

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