The garage coffee shop is not going to be listed for the time being.

Without the visit of Guo Shuqing, chairman of the China Securities Regulatory Commission, A-share investors might not have paid attention to the garage cafe.

On the afternoon of February 29, 2012, Guo Shuqing, chairman of the CSRC, Guo Jinlong, mayor of Beijing, and more than a dozen ministerial leaders appeared in the coffee shop on the second floor of the hotel.

An unusual visit triggered all kinds of attention and discussion, and many netizens speculated that the garage coffee shop might be about to land on the gem. But Su Di, the founder of the coffee shop, denied the rumor. Su Di said that the coffee shop has not been established for less than a year, the profit model and future development framework have not been clearly thought out, and it is too early to go public.

Su prefers to interpret this as the concern of the CSRC and city leaders for entrepreneurs. One obvious reason is that the garage coffee shop is a well-known gathering place for grassroots entrepreneurs in Beijing.

In the view of some market participants: "this is an important signal that the capital market system has significant new policies for start-ups and technological innovation?"

The value of a cup of coffee

Guo Shuqing's visit cannot help but let investors guess.

Last month, he was accompanied by Gui Minjie, vice chairman of the CSRC, Li Xiaohong, secretary of the discipline Inspection Commission of Liu Xinhua, and Zhang Sining, director of the gem department. Prior to this, Li Xiaohong, secretary of the discipline Inspection Commission of the CSRC, had been to the garage coffee shop and was said to have a "high opinion".

After Guo Shuqing's visit, a number of SFC marketing staff also quietly visited the garage coffee shop. "it is also the chairman's concern to understand the survival of startups and the business model of garage cafes."

Su introduced the operation mode of the garage coffee shop to the Morning Post a few days ago. The concept of garage originated from the entrepreneurial experience of two IT giants. It is said that Bill Gates, the father of Microsoft, completed the development of the Windows interface in the garage. Steve Jobs, the father of Apple, also completed the early start-up of the Apple empire in the garage. Garage coffee shop, here.

The garage coffee shop is located on a quiet pedestrian street in Zhongguancun, Beijing.

If a line is drawn from the location of the garage coffee shop, it will be divided into two areas: on one side, universities with the country's top talents, such as Tsinghua University and Peking University, are located here; on the other side, it is Zhongguancun, a famous "village" at home and abroad.

Simple design, a bar, more than a dozen card seats, several conference rooms and a small library. It makes up the whole of this coffee shop. With a total area of 800 square meters, the entrance and exit must pass through the main entrance of the hotel on the first floor and a narrow passageway.

Su made a commitment to provide office space for early-stage entrepreneurs with the value of a cup of coffee. In just a few months, more and more entrepreneurs are working in garage cafes, working more than ten hours a day, forming teams, eventually maturing, completing their start-ups, and then moving out to rent new offices.

In addition to providing office space, the garage coffee shop also provides simple print, fax and catering services. Regular lectures are held to invite well-known Internet investors, angel investors, successful Internet CEO and other celebrities in the industry to share their experiences with entrepreneurs, so that many early entrepreneurs are favored by angel investors in the process of exchange.

In addition, during the half-hour creative exchange every day, the entrepreneur can share his ideas with others and listen to the views of different entrepreneurial teams.

This business model has been reported by many media, including many foreign media.

A German media press corps is stationed in the coffee shop for seven days in a row, chatting with entrepreneurs and observing the daily operation of the coffee shop. They want to know the real state of entrepreneurs in developing China. Try to measure the level of innovation in China here.

The future "Chen Tianqiao"

With the popularity of the garage coffee shop, more and more people wonder who its founder is.

People who meet Su for the first time will have such a feeling, a big boy. He smiled at the Morning Post reporter, saying that he was young.

Su Di, a native of Beijing, 33, graduated from Beijing Union University.

In the late 1990s, I used to represent the sales of a brand computer with a group of friends who grew up. This is his first experience of starting a business.

Subsequently, it is catching up with the tide of the development of the Internet in China. Join the well-known website 8848 at that time, but after the first wave of the bursting of the Internet bubble, 8848 finally closed down.

Finally, Su came to a company that provides Internet technical support for IT. In this company, he came into contact with the entrepreneurial Kaixin net, 58.com and so on.

In the process of contacting these early-stage startups, Su Xi on the one hand mastered the ability to judge the success of entrepreneurial companies, on the other hand, through contact with early-stage entrepreneurs, she realized the difficulty of starting a business. His rich contacts in IT and PE circles also bring experience and opportunities to entrepreneurs in garage cafes.

Su's garage coffee shop was established in April 2011. Most of the early entrepreneurs who are still in the garage cafe arrived here in October and November last year. Su Di said that he has sent away more than a dozen successful entrepreneurial teams and has received more than 30 entrepreneurial teams since its opening.

Almost all of these early-stage entrepreneurs are concentrated in the IT industry, and most of them have many years of work experience and the ability to run projects.

Chen Feng is one of these early entrepreneurs. Before deciding to start a business, he worked as a technology developer on a game website. After graduation, I joined the company. A few years later, I was promoted to project manager. As a project manager of game development, we need to master the overall direction of game design, coordinate technicians and pay attention to market trends.

After several projects, Chen Feng believes that he is fully capable of setting up his own team and setting up his own company. So he resigned, became an entrepreneur, and several friends who resigned at the same time, formed a game development team.

Chen Feng moved into a garage coffee shop in October last year and worked from 10:00 to 11:00 every day, rain or shine.

In just three months, they developed an online game and soon won a game development contract from a well-known Internet company to promote the game project through the company's platform. As soon as it was launched, there were 300000 online users.

Su jokingly called Chen Feng the "Chen Tianqiao" of the future. Su Di said that during these days, he was deeply impressed by the persistence and persistence of these entrepreneurs.

Experience in project operation, complete entrepreneurial team, ideas suitable for the market. This is almost the perfect template for successful entrepreneurship.

Angel investments are not all angels.

Entrepreneurs in garage cafes, with such an open platform, also have the opportunity to get to know entrepreneurs who are ahead of them.

An entrepreneur who walked out of a garage coffee shop described his entrepreneurial experience to a reporter from the Morning Post.

He was the first entrepreneur to settle in a garage coffee shop. He said frankly that the initial entrepreneurial process was very smooth, and the project was full of creativity, which attracted the attention of many angel investors. Finally finalize an investment team, throw out the terms in the negotiation process, and must invest in the form of shareholding.

What happened next didn't go well. Investing in the form of shareholding means that the investment team has the right to interfere in the operation of the company. The biggest goal of this investment team is to make a profit as soon as possible, and the overall rhythm of the company is also promoted in accordance with the mode of making a profit as soon as possible.

He said: it is clear that the pursuit of profits for quick success and quick profit has not yet completed the establishment of a mature operation model, has not been tested by the market, and the final result has been deviated. At this time, the investment team proposes to recover the cost of the sales project.

As a last resort, he sold the company at cost.

He advises early-stage entrepreneurs not to rush to find venture capital when the company is first set up. Communication is the key point, choose angel investors with the same ambition, so that you have the opportunity to make the company bigger.

Obviously, not all early entrepreneurs expect angels to come.

China Coffee Trading Network: www.gafei.com