Starbucks ORIGAMI, hand-brewing coffee experience anytime, anywhere

Do you want to enjoy fresh Starbucks coffee anytime and anywhere? Now, in only 2 minutes, ORIGAMI will be realized for you!

A few days ago, Starbucks officially launched an innovative ORIGAMI portable drip filter coffee in China. This is after the VIA coffee-free coffee, Starbucks brings customers a new way of drinking coffee, satisfying coffee lovers' pursuit of enjoying fresh filtered coffee anytime and anywhere, and bringing more surprises to their life, work and entertainment. Currently, ORIGAMI is sold in 57 Starbucks stores across the country.

ORIGAMI means "origami craft" in Japanese and gets its name because its design is inspired by the chic and elegant art of origami. The unique "origami" packaging design makes ORIGAMI not only effectively preserve the fresh and rich aroma of coffee, but also have the convenience of carrying bags, eliminating many utensils and complicated cooking process, and bringing delicious and mellow flavor anytime and anywhere. Customers only need to open the filter bag, hang the cup mouth and water drip filter three simple steps, about 2 minutes can easily make a cup of fresh Starbucks coffee. During the filtration process, the filter bag is suspended above the mouth of the coffee cup, so ORIGAMI also has a vivid and interesting nickname-hanging ear Coffee.

This time, Starbucks launched the ORIGAMI in the Chinese market, with a choice of two flavors: medium-roasted Pike Market roasted coffee and deep-roasted Florna roasted coffee, which are Starbucks' most popular classic coffee flavors. Among them, Pike Market roasted coffee is developed by Starbucks for customers who like to brew coffee, highlighting the diversity of Starbucks roasting skills, smooth taste, with slight cocoa and roasted nut flavor; Florna roasted coffee is rich and mellow, and with the sweet flavor of Italian roasted coffee, very romantic. ORIGAMI perfectly shows the flavor characteristics and original quality of these two kinds of coffee.

It is worth mentioning that in line with Starbucks' pursuit of high-quality coffee, ORIGAMI also uses high-quality Arabica coffee beans and sets the amount of each bag of individually packaged coffee powder according to strict standards, continuing the freshness and quality of drip coffee. In addition, the process from water injection to drip filtration of ORIGAMI is similar to that of hand-brewing coffee, so it also satisfies coffee lovers to experience the fun of hand brewing anytime and anywhere.

Hand-brewed coffee is a kind of coffee brewing method provided by some Starbucks stores for customers, which is deeply loved by coffee lovers. At present, in nearly 40 Starbucks hand-brewed coffee stores in China, customers can choose their favorite among four different flavor coffee beans according to their taste preferences, and Starbucks star baristas use ceramic filter cups to create a wonderful private coffee theater in many aspects from cooking to tasting through a series of steps of preparation, preheating, proportioning, grinding and preparation. Can't you come to Starbucks and enjoy hand-made coffee? Then let ORIGAMI realize the freshness and mellow for you anytime, anywhere, and take you to enjoy the unique experience of Starbucks around you!