Coffee market trend is barista really in short supply?

Abstract: at the 23rd Shanghai International Hotel Expo, there are not only many coffee and equipment manufacturers participating in the exhibition, but also many coffee training institutions, such as Wang Sen Coffee, which have large-scale booths.

A Hong Kong drama "Mom Cat shit" fired the career of baristas, and many young people set their sights on the industry of learning to be barists. of course, this is not entirely the charm of a Hong Kong drama, but that there is a real need for a group of baristas in this industry. Some people say that capital has entered the coffee industry, and the desperate expansion of cafes in China will inevitably require a large number of people who can make coffee. It is understood that in large and medium-sized cities such as Beijing, Shanghai and Qingdao, there is a shortfall of about 20,000 baristas every year, while a skilled coffee earns tens of thousands of yuan a month. Therefore, it seems to be a good career for many young people.

With such a demand for personnel, there are bound to be corresponding training institutions. At the 23rd Shanghai International Hotel Expo, there are not only many coffee and equipment manufacturers participating in the exhibition, but also many coffee training institutions. For example, Wang Sen Coffee has large-scale booths. In Beijing, Shanghai, Hangzhou and other places, there are many coffee training schools that have sprung up in the past two years, and some cafes are also engaged in coffee training business.

I once drank coffee in Starbucks stores and observed these young baristas. They were all passionate and full of passion for work. They asked them why they were so happy to work, and their answers were also very humorous. "because we have high wages," they said with a smile. " Although it seems to be a joke, it still shows that young people prefer this kind of working atmosphere.

But will the barista's job really go on like this? Not really. At present, the coffee industry is in a period of bubble development, and cafes are constantly expanding, but eventually there will still be a survival of the fittest and market saturation, which means that most cafes will eventually close down. Baristas will slowly come out, so this is not a long-term career. Unless you are good at it, you can take the barista profession to the extreme, and if you just regard it as a subsistence career, it is better not to enter the industry.