The Integration of Coffee Culture and Film and Television Culture

In the film, we can often see the hero and heroine sitting in the coffee shop tasting the full-bodied coffee, but it is rare to invest in the film and television culture in the coffee company of the film industry. The collaboration between El Coffee and the film Nunchaku is bound to become a bright spot in the history of China's coffee industry, and the film will be released in major cinemas across the country in March 2012.

The Nunchaku, a real kung fu action film starring action actor Chen Tianxing, won the Organizing Committee Award of the Fifth German Cologne Film Festival on September 18, 2011. The film tells the story of action director Dong Fangzhe, who is deeply influenced by the world kung fu star Bruce Lee and is determined to write, direct and act a nunchakus movie to pay homage to Master Lee. Dong Fang Zhe, who was addicted to the play Nunchakus, was unable to extricate himself, resulting in the breakdown of his family, his wife running away from home, and his son strangely missing. A gripping network of conspiracies, carefully designed deadly traps. A life-and-death struggle between love, friendship, family affection and self-struggle finally made the oriental philosopher get lost and get the redemption of the soul, and at the same time let the oriental philosophy realize the true meaning of the nunchakus. This is a shocking Europe without computer stunts hard real kung fu sensational work!

As the producer of Nunchakus for the first time, El Coffee is also a full affirmation and future development of starring Chen Tianxing and the film Nunchaku. The cooperation with Nunchakus is also a test of El Coffee in the film and television cultural industry. The El Coffee brand came to China from Seattle, paying great attention to cultural development, perfectly interpreting the 4p concept: passion, people, personalization and products in the construction of brand culture and enterprise development. It is precisely because El Coffee's business philosophy is the same as the deep meaning reflected in the film Nunchaku, as long as you have a dream, the dream will come true!