Coffee shop entrepreneurial knowledge how to choose the location of a coffee shop?

How to choose the location of a coffee shop is the key question of who wants to open a shop. The correct location can make your business flourish day by day, but how to choose the location is the best, and see how Xinman Garden does it.

1. It is not suitable to open coffee shops in sparsely populated areas. If the coffee shops are located in areas with small resident population, small floating population and lack of popularity, it is difficult to form a relatively stable consumer group.

two。 It is not suitable to open a coffee shop next to the motorway. The highway flows day and night because vehicles are not people. In order to ensure the high-speed standard of traffic flow, the highway absolutely requires that the road surface be clean and safe. There are generally isolation facilities in the middle of the highway, and the roads on both sides are impossible to cross. And there are few commercial outlets and parking facilities next to the road.

3. It is not suitable to open a coffee shop on a high-rise building. High-level coffee shops generally have poor advertising effect and are not convenient for customers. Although some high-level coffee shops also send customers downstairs to meet customers, it is often not as easy to win customers as underground coffee shops. The coffee shop in the high-rise building is only suitable for the western restaurant in the hotel, or the well-known restaurant. 4. The front door of the coffee shop should not be facing a straight road. The straight road will produce exhaust gas because of passing vehicles, causing air pollution around the coffee shop. Customers will eat as if they are in a cloud of smoke and dust, which will make them lose their appetite.

5. The front door of the coffee shop is not suitable for an alley between two high-rise buildings built side by side. First, it has become a tuyere of "piercing the hall", affecting the aura of this coffee shop is very unstable, thus affecting the health and spirit of the operators. Second, due to the narrow alley in front of the door, high walls, gloomy, customers do not want to come in, it will naturally affect business.

6. The entrance of the coffee shop should not be located in the tuyere, especially in the northern cities. No matter in the northern or southern cities, when the cold wind blows in winter, if the door of the coffee shop faces the wind, it often points to the northwest, affecting customers to eat in the shop.

7. The coffee shop should not be chosen on the slope. The slope affects the parking of diners.

8. There should be no obstacles in front of the coffee shop, which is blocked by buildings, affecting the visibility of the coffee shop and weakening the source of customers. In addition, especially not facing the big tree, the tree body is stout, the leaves are luxuriant, the air is not ventilated, and the Yin gas is too heavy, so it is dangerous to be electrocuted in case of thunderstorm.

9. It is not suitable to open a coffee shop where pedestrians are in a hurry. Because passers-by have no time to go shopping, they have no intention of looking for restaurants to enjoy.

The door of a coffee shop should not be facing a dead end (that is, a street with no way out). The air in the dead alley is dreary and impenetrable, and the flow of people is less. the restaurant living in the dead alley makes people feel depressed and unhappy psychologically, which affects the appetite, and then directly affects the restaurant business.