Coffee Survival problem

Some people say that the world's coffee culture and coffee trade grew up on the world's aborigines and supported by indigenous people, while returning to the new Taiwan coffee, which is located in the coffee producing area of the original tribes, German coffee in Santimen Township, Pingtung, in just a few years, it has rushed into the market at a subtle speed, but it has also brought hidden worries.

The harvest period of Devon coffee beans is over. Tian Chin-fu, the monitor of the DamDevin coffee production and marketing class, and his son are responsible for spraying the coffee garden of the members of the production and marketing class. Although the production and marketing class is planted on an area of 20 hectares, the output has also increased from 400kg last year to 1000 kg this year, but based on the actual supply and demand of sales, it is not difficult to doubt whether the output is balanced with the market demand.

Tian Chin-fu said, "when my children do this on our Saturday and Sunday, they need 30kg of raw beans a month and 360kg of ​​ a year. Those businessmen sell coffee every day, and you can figure it out. It may be that there was German coffee in the first two or three months, but it must have been gone after that. Will you use something else to recharge it, deceiving people that this is German coffee?"

Tian Chin-fu's son sells coffee under the big tree of the tribe on weekends. It is authentic German coffee, but is it still German coffee that is not in the German tribe? Because there is no certification standard system for the origin of coffee, in view of the precedent of Gukeng coffee mixed with imported coffee, people can not help but worry about the source and quality of coffee, but coffee in the name of German continues to spread.

How attractive is the German brand? Going back to the period of Japanese occupation, it is said that Devon Coffee won the Silver Medal in the World Coffee Evaluation, so at the beginning of Taiwan's coffee boom, some businessmen saw the market opportunity and attempted to register and obtain the trademark right of German Coffee in 1993. However, due to the protest of the people, the trademark qualification of coffee raw materials was revoked. Although the trademark dispute on the table was settled, the autonomy of the tribal industry under the table was divided.

After a short period of six years of cultivation, they have not yet gained a firm foothold but have become dominated by long carriages. in addition to the fact that production and marketing classes are relatively able to establish production, processing and marketing, most German people can only harvest fruit or dry raw beans, and then sell them to businessmen who buy them. in other words, the people only earn the smallest profit, or even inconsistent with the cost.

The beautiful name is a professional division of labor, but from another point of view, coffee is peeled off several layers as soon as it changes hands, just like a cup of Devon coffee sold for 150 yuan and a kilogram of fruit ranging from 50 yuan to 70 yuan in the urban area. who earns the middle price difference? But the people can only be coffee farmers, can't ​​ also be the merchants in charge?

Judging from the experience of Fang Zhenglun, the winner of the special prize of Alishan coffee, aborigines can not only grow, but also process and sell their own coffee.

Fang Zhenglun said: "try to change, do not always contact with the mid-market market, if you give it to the mid-market market, in fact the profit is the mid-market market, and the lowest profit, that is, the people have not absorbed the essence of the industry, for example, the process of this industry, the people can not learn at all!"

Due to the lack of funds and equipment, the local people can only be coffee farmers and can only be exploited in the labor market. from the provisions of the basic Law of the aborigines, the government has the responsibility to guide natural resources to develop their economic industry. however, at this stage, due to the lack of a trademark certification system, there is a problem of infringement of German brands, and German coffee farmers are led by different organizations. The tribe did not have perfect processing equipment, and the hard planting ended up being manipulated and exploited in the end.