Coffee accompanies you to get Kopi Luwak capital injection, how to reflect behind every life?

Recently, the Korean coffee chain, which has developed more than 500 stores in China, accompanied you, broke the capital chain, owed employees huge wages, and got caught up in a variety of lawsuits. On June 4, it was reported that Kopi Luwak will join the main coffee to accompany you, help you take on your debt and rebrand. Although the two sides have not yet held a formal press conference to announce the matter, but since the news comes from inside the coffee company, there is no doubt that it is true.

Coffee accompanies you in a deep financial quagmire. Kopi Luwak will inject capital to bring it under its command.

According to media reports, as early as the second half of last year, the financial problem of coffee accompany you already appeared. The internal staff of coffee accompany you said that the coffee company was frantically closing stores across the country because of poor management. There were also a series of serious breach of contract problems, such as arrears of employees' wages, payment from suppliers, fraud of franchisees, and so on. Even the two major shareholders of the company have been evacuated. However, the news was officially denied by Coffee. Qi Dong, the newly appointed president, said in an open letter to shareholders issued on January 8 this year that the new ownership structure has been confirmed and that Dongfang has agreed to jointly increase its capital. and signed an equity subscription agreement with China Bank International Finance Co., Ltd.

However, after a few months, the financial problem of coffee accompany you was not solved, but became more and more serious, from the contradiction with franchisees and employees to the resignation of CEO Qi Dong, Coffee accompany you was pushed to the forefront of the wind and waves. For a while, rumors of a large-scale turnover wave of coffee accompany you all over the world.

In order to understand the merger and acquisition of Coffee with you and Kopi Luwak, the reporter contacted Ma Jun, the head of Yunnan region of Coffee, but Ma Jun said that he had left coffee to accompany you at the beginning of the year and now runs a coffee brand by himself. I don't know about the merger and acquisition of Kopi Luwak and Coffee. At the same time, Ma Wei, chief of the Entrepreneurship Department of the Southwest region, has also resigned, and it seems that the rumors of large-scale personnel changes have been confirmed.

However, after his resignation, Coffee accompanied your former CEO Qi Dong, still helping Coffee to tide you over the difficulties, and Qidong's efforts finally brought hope for Coffee to accompany you. According to the coffee accompany you, after many days of efforts, finally enabled Kopi Luwak and coffee to accompany you to reach a strategic cooperation. In this strategic merger and acquisition, Kopi Luwak will join a number of strategic investors in coffee to accompany you, help coffee accompany you to bear the recognized debt, and reshape the brand image of coffee with you.

Rapid expansion and hidden crisis Coffee accompanies you in a situation worthy of reflection by the industry

Coffee accompany you was born in South Korea in 2008, entered China as a joint venture in 2012, and rapidly expanded the market by the way of "joining + direct marketing + cooperative operation". By the end of last year, there were more than 600 coffee stores with you in China, and the rate of opening was as high as 300 a year. Among the national chain coffee brands in Yunnan, coffee accompanied you earlier. In 2012, its first store in Yunnan opened in Kunming Shuncheng Shopping Mall. At present, there are seven stores in Yunnan. It is distributed in Shuncheng Shopping Center, the first City of South Asia, Wanda Square, Qianwang Street, small Garden and other places.

The Kopi Luwak that accompanies you with this cup of coffee can be said to be rich and handsome in the coffee industry, with a unit price as high as 268 yuan. Guangzhou Kopi Luwak chain Co., Ltd. officially introduced Kopi Luwak into Chinese mainland in May 2010. Then Kopi Luwak uses the joining model for rapid expansion. At present, Kopi Luwak has accelerated its development in various regions of the country, with more than 100 stores in provinces and cities across the country, growing at the rate of 3-5 per month. Kopi Luwak plans to complete construction of 350 stores in China in 2015 and plans to list in the United States in 2016. Kopi Luwak expands at a much milder rate than coffee with you.

At present, the major coffee brands are expanding crazily, seizing the market, and the speed of opening stores is faster than the other. In 2014, Starbucks now has more than 1200 stores in 68 cities in China, but the coffee brand still hopes to open 1500 stores by 2015 at the rate of one store a day. Also from South Korea, the number of stores in the country has reached more than 80, if you add the number of stores under construction, the number of stores in the country has been about 150. And Man Coffee plans to open more than 3000 stores in China in the next 10 years.

Previously, you had planned to have more than 1000 stores nationwide in 2015, but the company was in crisis before this plan was realized. Industry experts point out that the situation of coffee with you has poured cold water on the rapid expansion of the chain coffee chain in China. If the store expands too quickly, there will be great challenges to the management system and training system of the store, as well as the control and investment of funds, and the situation of coffee accompany you should also cause more peer reflection.