Boutique Coffee Common sense Italian Coffee pays attention to "Fast"
I'm not at home. I'm in the cafe. I'm on my way to the cafe. " This classic portrayal of coffee culture actually refers to France. The French pay attention to the environment and sentiment when drinking coffee, taste it slowly and carefully, read books and newspapers, talk about it, and soak for most of the day. No one thinks that this is a waste of time. They prefer to believe that those profound philosophies and the flames of wisdom are born in this environment.
Starbucks, born in Seattle in 1971, makes Italian coffee, with a little American-style taboo. Italian coffee Esbrico (Kung Fu Coffee) is characterized by a "fast": do it quickly-no more than 10 seconds (20 seconds for Starbucks), and drink fast. A small coffee shop called BAR can be seen all over the streets of Italy selling coffee for people to drink standing up. In fact, Starbucks' business philosophy also embodies this coffee culture-"the third good place", rather than the French either this (home) or that (cafe).
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Coffee Culture in the United States A country that pursues high-quality taste
Most of the coffee consumed in the United States today comes from Brazil, Mexico, Colombia and Guatemala. Generally speaking, for coffee, the United States is not a country pursuing high-quality taste, but high-quality coffee still has a vast market, and the market is constantly expanding. This is very different from the situation in the 1960s, when the market was in the hands of a few companies, so the coffee market
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The coffee environment and atmosphere that the French like most care about.
I have heard that France once drank less coffee because of a shortage of coffee, and immediately saw more people taking a nap. It may seem like an exaggeration, but it is true that the French are addicted to coffee. When the Gulf War broke out in 1991, France was also one of the countries participating in the war. some ordinary people in China worried that the war would affect the supply of daily necessities and rushed to supermarkets to buy them. Even the TV station was alarmed when the camera was in front of it.
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