Coffee culture common sense coffee cup is filled with romantic dreams

The coffee pot is full of ups and downs, the coffee cup is filled with dreams, and the fragrance of the coffee shop is enough to contain the vicissitudes of the world, which is a harbor where the soul docks. For most Chinese, coffee is a fashion label. It is not only a kind of embellishment drink, but also a way of life. If you have a strong coffee complex, join a friend in a romantic coffee shop.

"I'm not at home, I'm in the cafe; I'm not in the cafe, I'm on my way to the cafe." This classic portrayal of coffee culture slightly exaggerates the coffee complex of the French. This popular sentence pattern spread to China, where "coffee shop" was replaced by "Starbucks" with an American pose. ?

The cafe is the living room of a city. The only big country in the world that does not use coffee as a drink is China. Because in the eyes of the Chinese people, tea is authentic, while coffee is only imported. Tea is a metaphor for life, coffee is like a dream. Coffee can be drunk in a few minutes or on the back of the neck, while Chinese tea can be brewed with continuous water for a few hours, so in terms of the consumption style of the drink itself, drinking coffee seems to have a more aristocratic quality of the West.

In the 1970s, coffee was still in the "aristocratic" stage in China. The coffee shops in some big hotels are mainly for foreign guests staying in the hotel. In the 1980s, people began to recognize "McDonnell's" and "Nestle" instant coffee. Advertising slogans such as "Didi fragrant" and "delicious" are the overall impression of coffee on the Chinese people. When Starbucks was introduced into China in the late 1990s, Chinese people had a growing complex for drinking coffee. For most Chinese, coffee represents a mood, a fashion label. It is not only a kind of embellishment drink, but also a way of life. Drinking coffee is not so much to taste its taste as to taste a kind of culture, a kind of mysterious and ambiguous feeling.

From the Chinese market database? CMDB? The survey data also showed that there was a significant positive correlation between education level, monthly household income and the frequency of drinking coffee: only 8.1% of urban residents at primary school level drank instant coffee. 27.7% of urban residents at junior high school level, 24.2% at senior high school level, 27.8% at technical secondary school level, and 32.5% at junior college level, while the proportion of people above college level drinking coffee rose to the highest point. Up to 35.8%, regardless of the proportion of heavy, moderate or mild consumers, there is a phenomenon that increases with the level of education. Only 7.9% of the residents with a monthly income of less than 1999 yuan have the habit of drinking coffee, but to those with a monthly income of more than 8000 yuan, the proportion of consumers drinking coffee is as high as 42.5%.

It has been heard that the French once drank less coffee because of a shortage of coffee, and the number of people napping in the street immediately increased. Although it is an exaggeration, the truth is similar: after the outbreak of the Gulf War, the French worried that the war would affect the supply of daily necessities, so they rushed to supermarkets to snap up "scarce supplies" and later found that what they got the most was coffee and sugar! The matter was once rumored to be a joke. Apart from the mental fun, from a physiological point of view, coffee has the effect of refreshing and slimming. Even American researchers conducted a survey of 744 couples and found that caffeine has the wonderful effect of stimulating the central nervous system of the brain, accelerating the heartbeat and blood circulation. Men often drink coffee, which can actually play the role of natural Viagra!

I can't help remembering that when coffee first arrived in Italy, many conservative clergy called it "Satan's masterpiece," but after Pope Clement VIII took a sip of coffee himself, he couldn't help sighing, "Let coffee be baptized into God's drink!"

The coffee pot is full of ups and downs, the coffee cup is filled with dreams, the coffee table is filled with the philosophy of life, and the fragrance in the coffee shop is enough to accommodate the vicissitudes of the world, which is a harbor for the soul to dock.