Traditional coffee drinkers in southern Europe and Latin America

Middle East region

People cling to the basic way of drinking, roasting coffee beans deep to near dark (DarkRoast), usually ground into a very fine powder, and then boil several times and then add sugar to form a small cup of coffee that is extremely thick, bitter and sweet and precipitated. People sipped this small cup of coffee in an elegant and courteous manner.

Southern Europeans and Latin America

People in the urban area are used to drinking a cup of coffee in the morning and in the afternoon or evening. They prefer deep-roasted, half-bitter, half-sweet coffee with a scorched taste. It is best to use the coffee brewed by the Espresso machine, a small cup of dark, full-bodied, top floating foam, with a little precipitation at the bottom of the cup. In the morning, a small cup of such coffee is mixed with hot milk in a bowl or large cup. Coffee drinkers hold the bowl or cup in one hand, warm their palms with the heat of the coffee or feel the aroma of the coffee with their nostrils, if possible. They even want to jump into the bowl or cup to take a bath. In the afternoon or evening, southern Europeans prefer black, full-bodied, bittersweet coffee, like the small cups used by Middle Easterners (about 1/4 of the bowl used in the morning).

Northern Europe and continental Europe

For people in northern Europe and continental Europe, the preference of a perfect cup of coffee is very different from that of people in the Middle East. First of all, the coffee brewed has no sediment; it is light and round; the beans are roasted brown instead of black. The way of brewing is not dripping (that is, DripCoffee) or machine (that is, Espresso Italian coffee or all kinds of fancy coffee changed by Espresso-cappuccino, Viennese coffee, French milk coffee. Etc.).

English-speaking countries

In English-speaking countries, people are used to adding milk and sugar to their coffee, but because the coffee they drink is relatively light, the added milk and sugar often affect the concentration and original taste of the coffee. The habit of drinking coffee became popular in North America during World War II. In order to reduce the cost of drinking coffee and meet the demand at any time, American coffee is usually brewed and placed on an insulation plate to keep warm at any time, and the brewed coffee is very light. Typical North American coffee drinkers use coffee as a daily drink, drinking coffee from the office coffee pot all day, or carrying coffee at any time while doing housework. They drink not only after meals, but also without coffee at the beginning of the day and in the middle of the day.