Coffee brands drink coffee every day in China into three categories.

Different people have different ways to adjust their mood, and the most popular nowadays is to prepare a strong cup of coffee. In this process, each mouthful seems to digest their emotions and adjust their state. Then listen to your favorite music, read fashion leisure magazines, at that moment do not think of anything, only nostalgia in the taste of coffee state.

There are three types of coffee on the market for daily consumption:

Ground coffee: you need to drink fresh and ground coffee with the help of tools, and you can enjoy the strong aroma of coffee in the grinding process.

Instant coffee: there are two production methods of "spray drying" and "freeze drying". Kraft's "Maxwell" and "MAXIM" are made by the above two methods respectively.

Ready-to-drink coffee: refers to coffee drinks, which are basically canned products at present.

The coffee products produced by two well-known food manufacturers, Kraft and Nestle, occupy the main market share of coffee products in China at present. Their subsidiaries have a growing variety of coffee products.

Maxwell.

Kraft Maxwell Coffee, the original Maxwell Coffee, is a professional coffee brand with a history of one hundred years. Founded in 1892, it was invented by a gourmet and shared with friends in a small restaurant called Maxwell. After tasting it, US President Roosevelt commented: "Didi is fragrant, but the meaning is not enough." McDonnell's was listed in China in 1984 and the first two-in-one coffee was launched in China in 1986. It was renamed Maxwell in 1999.

Maxwell pursues a more authentic and mellow taste, as mellow and fragrant as it is now cooked. It is divided into different concentrations: fancy coffee (currently strawberry, vanilla), classic coffee, roasted espresso (such as alcohol series) and plain coffee, attracting consumers of all ages.

Mak's Collection

McDonald's Coffee Collection insists on two points: one is to choose good beans and all Arabica coffee beans; the other is to freeze the coffee so that the aroma of the coffee is not lost, and you can smell the unique aroma of the coffee as soon as you open the can. The target group is 25-40 years old, and the products are as fragrant as restaurant-style coffee. Promote it in the form of mobile cafes.

MAXIM

Kraft's high-end coffee products, freeze-dried instant pure coffee, ingredients from 100% Colombian and Brazilian coffee beans, with unparalleled rich mellow, long aftertaste, loved by higher-income urban office workers.

Nestle

In 1938, Nestl é launched instant coffee in Switzerland, leading a new trend of coffee drinks. In the mid-1980s, Nestle Coffee entered China. With its rapid development in China, Nestl é began to produce locally. In 1992, Nestl é established an international first-class coffee processing plant in Dongguan, Guangdong Province. Nestle uses the most advanced technology to produce coffee, which makes Nestle coffee one of the famous brands in China's coffee market.

Since Nestle Coffee was introduced into China, Nestl é has been committed to innovation and improvement, constantly improving product quality to meet consumers' taste preferences.

Nestle Coffee 1-2: with the right amount of sugar and coffee companion, the coffee quality is created by advanced production technology, which greatly retains the mellow and delicious essence of coffee beans.

100% Yunnan high-grade pure coffee: made entirely of premium coffee beans grown in Yunnan, which can taste the original Chinese coffee delicacy and fun.

Alcohol 100% pure coffee: selected from Brazil and Yunnan's highest quality Robasta and Arabica coffee beans, and the use of advanced instant coffee patent low-temperature extraction technology, to a greater extent retain the coffee mellow and delicious essence, make the coffee more fragrant, taste more mellow, its simple blending mode, delicate taste, rich flavor, to meet people's persistent pursuit of mellow coffee

Gold Nestle Coffee: Nestle's high-end instant coffee products, selected Arabica coffee beans, carefully roasted and extracted, the unique aroma is soft and fragrant, smooth and delicate

Nestle ready-to-drink coffee: specially prepared for dinners, outings, shopping, etc., which can be drunk anytime and anywhere. Add the right amount of sugar and milk to ensure the taste and taste smooth.