Coffee drinkers have softer ears.

Both Americans and Britons in Eighty percent of adults in the US and the UK are moderate users of the caffeine.80% are caffeine users to some extent.

Of all the effects it has on our minds-enhanced attention and vigilance-perhaps least known is its tendency to make us more susceptible to persuasion . What we know about the role of caffeine is that it keeps us focused and alert-but few people know that caffeine makes us easier to be persuaded.

Before the attempt to change their minds, half the participants were given moderate doses of caffeine, while the other half took a placebo. Both groups were double-blinded so that neither the researchers nor the participants knew who had taken what. Then they were given six stories to read which argued against euthanasia . Before the start of the experiment, participants were divided into two groups. One group was given a moderate dose of caffeine, while the other group was given a placebo. The trial was double-blind, meaning that neither the researchers nor the participants knew which substance the participants were taking. Then read six stories about opposing euthanasia to the participants.

When asked afterwards for their attitude to voluntary euthanasia, those who had drunk caffeine were more influenced by the persuasive message than those who'd had the placebo . After reading, participants were asked about their attitudes towards voluntary euthanasia, and the results showed that those who drank caffeine had softer ears than those who did not.

But why? What is it about caffeine that opens us up to persuasion? But why? How does caffeine make us more easily persuaded?

The reason that a lot of persuasive messages pass us by is simply that we're often not paying much attention to them; our minds easily wander and we prefer not to think too hard unless it's unavoidable . The reason is that after we drink coffee, we don't pay much attention to these persuasive messages and accept them easily; our minds can easily fall into a state of confusion and stop thinking without thinking.

China Coffee Trading Network: www.gafei.com