Yunnan Coffee "Pu'er Coffee" won another honor
As an invitation to the organizers and the China Association of High-quality Agricultural products Development and Service, Pu'er City jointly organized the "2015 International Agricultural Brand Development Beijing Forum", which can be said to have many bright spots. "Pu'er Coffee" stood out from the 2015 participating agricultural products in the "online selection of the most popular Regional Public Brands of China's Agricultural products in 2015". It was rated as the "favorite regional public brand of Chinese agricultural products by 2015 consumers."
It is reported that since the online selection activity of 2015 jointly carried out by the China Association of High-quality Agricultural products Development and Service and the China Association of leading Enterprises in Agricultural industrialization, through notification and mobilization, organization and recruitment, expert evaluation, and network survey, a total of 185agricultural products regions have shared brands, 63 agricultural enterprise cooperatives, 22 agricultural brand leaders and 28 agricultural brand founders participated in the online survey and accepted online voting. After the voting of consumers, we finally determined the 100 2015 most popular common brands of Chinese agricultural products, 10 2015 excellent enterprises, 10 2015 agricultural brand leaders and 10 2015 excellent brand founders.
Pu'er is the Yunnan coffee trading center, the first approved demonstration zone for the establishment of well-known coffee brands in the country, and the national geographical indication for agricultural products. it is the coffee production area with the largest planting area and the highest yield in China and the main distribution center of coffee trade. In 2012, China Fruit Circulation Association named Pu'er "the coffee capital of China". Analysts pointed out that the successful selection of "Pu'er Coffee" as the "favorite regional public brand of Chinese agricultural products" by 2015 consumers will certainly help Pu'er City to further speed up the construction of independent well-known brands in agriculture and enhance the brand effect and market competitiveness of agricultural industries with plateau characteristics.
In this selection, rock steroid, director of Pu'er Agricultural Bureau, won the title of "2015 Agricultural Brand Leader", Yunnan Chazu Tea Co., Ltd., and Yunnan Aili Agriculture and Animal Husbandry (Group) Co., Ltd., won the title of "2015 excellent Agricultural Enterprise". Liu Minghui, Chairman of Yunnan Aiyi Agriculture and Animal Husbandry (Group) Co., Ltd., and Mao Weijing, Deputy General Manager of Pu'er Yupin Gushu Tea Co., Ltd., won the title of "2015 excellent Brand founder".
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China's first coffee bean inspection and quarantine industry standard issued
A (correspondent Wang Shiwei, Zheng Huifang) on September 2, the General Administration of quality Supervision, Inspection and Quarantine issued the "Inspection and Quarantine procedures for Export small Coffee beans", ending the history that there are no industry standards in the quality inspection of coffee beans in China. The coffee inspection and quarantine standards previously implemented in China have some problems, such as lack of systematicness, lack of pertinence, serious lag and so on, which seriously restrict the inspection and quarantine of coffee.
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