2013 US Coffee Consumption Trends Report

In 2013, coffee wasn’t just a morning ritual—it was a daily habit for most Americans. But how many were actually drinking traditional coffee, and how had that changed across age groups? The numbers revealed shifts in both preference and frequency, painting a more nuanced picture than simple “coffee drinkers” stats.

In 2013, 83% of Americans purchased at least one coffee or coffee drink daily. Among all adults, 63% drank coffee daily—a figure that held steady year over year—while 75% consumed some form of coffee beverage. Daily traditional coffee consumption, however, fell 7% to 49%. Meanwhile, daily coffee drink consumption rose 31%, and among 18 to 24-year-olds, daily coffee intake grew to 41%, up 9 percentage points.

What the 2013 Data Shows About US Coffee Habits

The 2013 International Coffee Beverage Trends Report provided a clear snapshot: almost everyone was buying coffee or a coffee drink daily. But not all of it was traditional brewed coffee. The data distinguished between coffee as a beverage category and traditional coffee specifically, highlighting important shifts in what Americans meant when they said they drank “coffee.”

Daily Coffee vs. Coffee Drinks: What’s the Difference?

The report made an important distinction: not all coffee purchases were for traditional coffee. While 63% of adults drank coffee daily (unchanged from the previous year), 75% consumed some form of coffee beverage. That 75% figure includes espresso-based drinks, flavored coffees, and other coffee-based beverages. Traditional coffee—likely meaning black or American-style brewed coffee—saw a slight decline, dropping 7% to 49% of daily consumption.

Generational Shifts in Daily Coffee Consumption

One of the most notable changes was among younger consumers. In the 18 to 24 age group, daily coffee consumption rose significantly, with 41% of individuals in that bracket drinking coffee every day. This marked a 9 percentage point increase over the previous year. The trend suggested that coffee was becoming more embedded in the routines of younger adults, even if not always in its traditional form.

Why These Numbers Matter for the Coffee Market

The rise in overall coffee beverage consumption alongside the decline in traditional coffee points to evolving preferences. Consumers were exploring more types of coffee drinks, and younger demographics were driving part of that change. For industry watchers, roasters, and retailers, these figures signaled a market where variety, convenience, and innovation were becoming as important as the coffee itself.

Frequently Asked Questions

How many Americans drank coffee daily in 2013?

In 2013, 63% of all American adults drank coffee daily, a figure that remained stable compared to the previous year. When including all coffee beverages, 75% of adults consumed some form of coffee drink every day.

Did traditional coffee consumption change in 2013?

Yes, traditional coffee consumption fell by 7% in 2013, dropping to 49% of daily consumption. This suggests a shift away from classic brewed coffee toward other types of coffee drinks.

Which age group saw the biggest increase in daily coffee intake?

The 18 to 24-year-old age group saw the largest increase, with 41% reporting daily coffee consumption in 2013—an increase of 9 percentage points from the previous year.

What’s the difference between coffee and coffee beverages in the report?

The report separates “coffee” (likely referring to traditional brewed coffee) from “coffee beverages,” which include espresso drinks, flavored coffees, and other prepared coffee products. This distinction explains why overall coffee drink consumption rose even as traditional coffee declined.

Why is the 2013 data still relevant for understanding coffee trends?

The 2013 data captures an early shift in American coffee culture, showing the rise of diverse coffee drink consumption and the growing role of younger consumers. These trends laid the groundwork for the specialty and third-wave coffee movements that followed.

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