Starbucks stores in the United States launched an "anti-coffee campaign" to quietly enter soft drinks
According to USA Today on July 2: Starbucks, the coffee giant winner, has been expanding cautiously beyond coffee in recent years. Recently, three handmade soft drinks such as horseradish beer, dried ginger ale and lemon ale are quietly on the market at Starbucks stores in Atlanta, Georgia, and Austin, Texas.
The three drinks are made by Starbucks baristas using a special carbonated beverage maker at the same price as Starbucks coffee, with medium cups selling for $2.45 and large cups for $3.45.
Starbucks' appetite is not limited to that. In the trend of the "anti-coffee movement", Starbucks has launched tea, fruit juices, energy drinks and distinctive refreshments. Starbucks is committed to becoming a generalist, making its reputation in convenience stores and snack bars as loud as coffee in Starbucks stores.
(responsible Editor: Leo)
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It is reported that this autumn, the famous US coffee chain Starbucks will continue to promote its Starbucks Night event to serve beer and wine in cafes. At that time, the company will provide the service at stores in southern California, Atlanta, Chicago and the Pacific Northwest. The company says the event is very popular after work and on weekends. At present
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2013 report on Coffee consumption Trends in the United States
According to the recent 2013 International Coffee Beverage Trends report released by the International Coffee Association, 83% of Americans bought at least one cup of coffee or coffee drink a day in the past year. According to the annual market research report, daily coffee consumption held steady at 63% in all adult groups, rising slightly to 75% from the same period last year. Although it is not yet fully defined, the report also
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