Happy hour of Starbucks in the United States
It is reported that this autumn, the famous US coffee chain Starbucks will continue to promote its Starbucks Night event, serving beer and wine in cafes. At that time, the company will provide the service at stores in southern California, Atlanta, Chicago and the Pacific Northwest. The company says the event is very popular after work and on weekends.
Currently, Starbucks is not the only coffee brand in the United States that sells beer and wine. In December, Chicago-based Coffee Studio also added beer and wine to its coffee list. Lee Corinne Cano (Lee Corrina Cano), one of the owners of the coffee shop, said the move improved the store's sales performance. "before, we basically ran out of business after 10:00 or 11:00, but we still had to pay rent and labor fees for the rest of the day," he said. Selling beer and wine makes a lot of sense to us. "
Kudu Coffee & Craft Beer, based in Charleston, southern California, has installed four beer faucets in its store in the past few months. The move proved to be very popular. In the future, the store will increase the number of bibcock to 15-16. Jason Bell, one of the owners, said they hold regular beer-themed events, including meetings with brewers.
"at present, more and more cafes are involved in beer and wine sales in order to increase revenue, extend business hours and attract more consumers. Customers in cafes are usually fascinated by coffee and handmade craft beer. " Says Melanie Conry-Fellini (Melanie Corey-Ferini), design director of Dynamik Space, a company that specializes in coffee shop design.
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