The first one in the country: warm heart and heart protection theme coffee shop "first heart" in full bloom

The new fashion of regulating mental health of urban white-collar workers has both commercial value and social dedication.

"not in the coffee shop, on the way to the coffee shop" has become the lifestyle of many urban young people, but this way of life may change with the emergence of a new type of coffee shop. On November 8, the Chu Xin Cafe, which opened in Beijing, completely subverted the traditional coffee shop model with the theme of "warming the heart and protecting the heart", leading a new fashion for urbanites to go to the coffee shop to relax and wash their hearts.

The psychological counseling platform of "Chuxin living room" advocates the commonweal of psychological service, the entertainment of platform content, and the gamification of platform products, integrates the advanced concept of psychological assistance in the world, is based on China to serve the world, and promotes the development of human mental health industry. as the first chain coffee leisure club with the theme of mental health in the country, what is the difference between Happy Cafe and ordinary Cafe? The biggest difference is that you only enjoy coffee, relax and kill time in an ordinary coffee shop. In Chu Xin Cafe, you can also accept the study of mental health knowledge and face-to-face psychological counseling during the coffee time, so as to get spiritual comfort and vent the pressure of work and life. And many psychological problems can be dredged in the priest's confessional (psychological counseling) and Noah's ark (integration of truth and dare) in the first Heart Cafe to open the heart.

Mr. Shu Xiang, founder of Chu Xin living Room, said: "I like to drink coffee, hold coffee in my hand, warm my heart when my hand is warm, and get used to being lonely since I was young. I often soak my thoughts in the coffee shop, seize the inspiration of creation and comfort the loneliness in my heart. it gives me the power source to believe that life pursues the future. For many years, we have been thinking about how to make it easier for people to accept and get mental health services. on June 4 this year, the State Council issued a document advocating the popularization of mental health and psychological counseling services should benefit all the people. I think the opportunity that has been prepared for a long time has finally come, and immediately launched the "Chu Xin living room" psychological counseling platform project, and formally established the "heart in full bloom" group company on July 1, 2015. A press conference will be held in the Great Hall of the people on November 29. It is hoped that under the leadership of the party, with the support of the public and our efforts, everyone will have a healthy psychological state. " Mr. Shu Xiang said excitedly: "I have personally experienced several close friends' long days of depression and pain, and I have no choice but to know what kind of help I can give. I accompanied them to witness the healing process of patient counseling services provided by psychological counsellors." fortunately, I feel that there are many people who need such help, and our team has full confidence to do a good job in this cause. At present, apart from the first-tier cities in China, they have also joined many caring people and are preparing branches all over the world. Chen Na, CEO in North America, CEO Jennifer in USA, CEO Hou Yajie in Hong Kong, Macao and Singapore, and many like-minded friends in CEO Shawn in France joined in creating resplendence. At the beginning, the construction of the platform was cared for and supported by the Central Committee of the Communist Youth League, the National Office of spiritual Civilization, and the civil affairs department. thanks, but also called on more people around the world to pay attention to the mental health of the public. "

The difference of Chuxin Cafe is that customers can understand the knowledge and culture of psychology here. They can participate in offline psychological counseling room, psychological counselor training classroom, psychological counselor supervision, psychological counselor business incubation, cultural salon, wisdom workshop, youth self-study room, to spread psychological culture through the form of public participation. Help more people realize the importance of mental health and release and relieve more stress.

It can be said that an urbanite in a stressful and sub-healthy state can become healthy, confident and resurrected with blood in the "first Heart Cafe". And most importantly, in the "Happy Heart living Room", all services are free except food and coffee.

Chuxin Cafe also has a major feature, that is, it can provide leftover men and women with a chance to "get naked". The first shop of Chuxin Cafe is located in Jianwai SOHO in the bustling area of the capital, and its opening is on the occasion of Singles Day. On the same day, Chuxin Cafe joined hands with Su Qin, the host of China's first public welfare psychological counseling platform, "Chu Xin living Room" and "the True Story of Su boudoir," to launch a "Naked Manifesto" theme party on Singles' Day, providing opportunities for urban single men and women who are busy at work to meet and communicate. On the one hand, they use games to ease the pressure of work, on the other hand, they let single men and women interact in the game and burst out the spark of love. The party will also select two lucky people at the scene to provide them with free luxury cruise tours of love on the island. Su Qin's new book, "Don't lose in the Workplace, Don't lose in Love", and "be your own Queen" signed books on the spot, and prepared special gifts for every guest at the scene.

The advantages and characteristics of Chuxin Cafe come from the well-known domestic first online S TO C psychological counseling platform-"Chuxin living room". The first Heart living Room is a team of psychological counselors led by dozens of famous female emotional writers, psychology experts Su Qin, Lan Xin, Zhao Geyu, he Chao, Xia Yu, Shu Xiang, Wan Aiming, Li Juan and so on. at present, it has gathered more than a thousand professional psychological counselors, university psychology teachers and psychology experts. Online provides marriage, workplace, emotion, life and enterprises, young students and other aspects of public welfare psychological counseling and counseling services. As its offline psychological counseling room and education and training business incubation base, Chuxin Cafe was born on the basis of the brand influence of "Chuxin living room" and based on the analysis of user big data.

As an offline channel component of the Internet product system of the exuberant Group, Chuxin Cafe has higher taste, more cultural charm, more business characteristics and market advantages than other coffee brands. And the commercial chain plan of "Chu Xin Cafe" is also very attractive to investors. According to reports, at present, the number of coffee professional places in many large and medium-sized cities in China is growing at a rate of about 30% every year, and in the next few years, China is expected to become the most potential coffee consumption country in the world. The development goal of Chuxin Cafe is to open 80 shops in Beijing area, and then according to the first-tier city development strategy of stoc psychological counseling platform of "Chuxin living room", there will be direct marketing or mergers and acquisitions, and each first-tier city will open 50 murals 80 stores and each second-tier city 5 stores. With the first store to train management personnel, and then in the form of celebrity leading + cheerful leading + crowdfunding or attracting investment to join and cooperate to open a store to copy successfully, complement each other with the first living room, and achieve the goal of opening 500 stores across the country.

Industry insiders believe that in the fierce market competition, the differentiated competition format of Chuxin Cafe will help it stand out and reshape the domestic coffee shop market pattern with the momentum of the dark horse of the industry. More importantly, Chuxin Cafe combines the development of offline coffee shop leisure and online psychological counseling community to help the majority of urban people to dredge and solve psychological problems, regulate people's mental health, and is conducive to the development of a harmonious society. Therefore, the brand of Chuxin Cafe not only has great commercial value, but also has higher social value. (Kong Bin Yan Jing)