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Liu Minghui, chairman of Aiyi Group, gave a speech on "Let Chinese Coffee fly" and set an example of CCTV.

Published: 2026-07-17 Author: World Gafei

Last Updated: 2026/07/17, Agricultural Credit Silver Cup 2015CCTV Model selection and Promotion activities for Agriculture, Rural areas and Farmers to the recent Kunming Entrepreneurship Summit roadshow, Liu Minghui, chairman of Aiyi Group, as the only selected entrepreneur in Yunnan, made a speech on the roadshow to make Chinese coffee fly, telling about his entrepreneurial path and dreams in humorous language. Liu Minghui: I think I am a person in an enterprise.

"Rural Credit Bank" Cup 2015CCTV "Model to the side" Entrepreneurship Summit recently Kunming roadshow, Liu Minghui, chairman of Aiyi Group, as the only selected entrepreneur in Yunnan, made a speech on "Let Chinese Coffee fly" and told his entrepreneurial path and dream in humorous language.

Liu Minghui: I think I am an enterprise person. It's not something you do for money, but something you do for your dreams.

He used to be a barefoot cowboy in the Guani stockade, and now he is called the most powerful cowboy in the south.

His enterprise integrates coffee, animal husbandry, catering and red wine, with annual sales of 500 million yuan.

Some people call him the coffee messenger to bring Yunnan coffee to the world.

Liu Minghui: every brand of coffee he carries, he doesn't know that this cup of coffee comes from somewhere in Yunnan.

FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。